Recently, the "Beidou Satellite" series modules adopt independent, leading, safe and stable Beidou/GPS dual-mode satellite navigation SOC chip and its system packaging technology. The price is less than 30 yuan, which is at the same price level as a single GPS module. Has a strong market competitiveness. This achievement has broken through the price bottleneck restricting the marketization of Beidou, and the era of universal application of Beidou system is coming. In the automobile and communication industry, which is the first to adopt information technology, Beidou Navigation will become an important means for its transformation and upgrading and ensuring safe and stable operation. At the same time, after experiencing technical and market testing, the increasingly mature Beidou navigation will usher in more development opportunities.
Scale: Beidou car navigation market share of about 5%
At present, the performance of China's Beidou navigation system can achieve the target of 10m positional accuracy. In most cases, it can reach the level of 7m, and even exceeds the accuracy of GPS in the ASEAN countries to reach the level of 5m.
However, as China's self-developed satellite navigation system, Beidou navigation, which completed regional networking and officially launched regional services in 2012, is undoubtedly a "newborn" in front of the US GPS navigation system. In the face of the giant GPS, automotive commercials have become the first breakthrough in the use of Beidou navigation in civilian use.
At present, more than 85% of Beidou terminals in the Chinese market are purchased by the transportation industry. In the field of car navigation, there are more than 20 brands and more than 200 models of Beidou compatible car navigation devices in the market.
Dongfeng Motor Co., which started earlier in the Beidou navigation application, has owned the Dongfeng Compass system, which is equipped with Beidou navigation. According to Dongfeng Motor's experts, in 2014, Beidou Navigation has gradually broken through in the commercial vehicle field of Dongfeng Motor, achieving 23,000 units, which is expected to reach 70,000 to 80,000 units this year. Passenger cars are currently based on customer choices, or GPS-based.
Shanghai Automotive Group Co., Ltd. is also facing a similar situation. SAIC Group, which began to contact Beidou navigation application in October 2013, is currently monopolized by the GPS system in terms of pre-installation. Later, it is equipped with a dual-mode solution that begins to use Beidou+GPS.
According to statistics from authoritative organizations, in 2014, the number of Beidou/GPS compatible vehicle terminals installed in the road transport industry including commercial vehicles was 1 million units, accounting for 20% of the entire market. The sales of car navigation in front and rear of passenger cars exceeded 10 million units, of which less than 500,000 Beidou car navigation products accounted for only 5% of the entire market.
Although in terms of market share, Beidou Navigation has made certain progress in the commercialization of automobiles. However, a large part of it depends on government guidance and policy support, and the role of market allocation has not been fully realized.
Three years ago, Shenzhen Luchang Technology Co., Ltd., which developed the Beidou-compatible GPS module-based car navigation terminal, has more than 200,000 Beidou/GPS dual-modes in the 2 million car navigation terminals sold in the past two years. Car navigation terminal. It is reported that these 200,000 units mainly rely on state policy subsidies, it is difficult for enterprises to increase the sales price of products with Beidou compatible GPS dual-mode as a selling point.
Price: Beidou new module is basically the same as GPS. At present, the Beidou navigation receiving chip and module design process and price in the domestic market have not reached the universal application requirements. The average price of the Beidou navigation module in the market is about 50 yuan, which is better than the GPS model. The group price is nearly doubled. High prices have naturally become a hindrance to market choices.
Recently, China's Beidou's SOC chip has made great progress, and the cost price of the chip has reached about 30 yuan, which has laid a solid foundation for Beidou to enter China's civilian market. Because it is China's independent navigation system, Beidou has unique advantages in signal strength, anti-interference and marketing. Because of the cost reduction, navigation products using Chinese core have begun to appear in our domestic navigation terminals. This progress has also received a high degree of attention both inside and outside the industry.
It is reported that CLP International has launched a series of modules with a price of less than 30 yuan and a 55nm Beidou dual-mode positioning chip. The chip is independently designed by the Group's CLP Huada, and the module is developed by the Group's Satellite Application Innovation Center. From the beginning of chip design, research experts have always regarded the problem of market competitive advantage of cost price as the top priority, and can grasp the factors of cost performance in various links.
The way out: chip integration can reduce the cost of the Beidou system. Although in terms of price, the Beidou module developed by China Power International has little difference with GPS, but terminal manufacturers and car manufacturers still have doubts about receiving Beidou navigation products of such price.
According to analysis by relevant industry experts, from the perspective of chips, the gap between Beidou and GPS is getting smaller and smaller. However, the market share, Beidou is far less than the billions of GPS. If you only want to innovate from the Beidou chip itself, and lower the price of chips and modules, you still have to cost 50 cents. It is also difficult to make Beidou navigation completely replace GPS navigation.
Refer to the past GPS implementation of the chip. In 1995, after the realization of GPS chip, after ten years of development, the global GPS single chip amount was more than 100 million. However, since 2005, the focus of GPS chip integration providers has shifted from single-core to WIFI, Bluetooth, multimedia and other functions.
When all the functions can be integrated on one chip, perhaps the profit of Beidou navigation provider can be obtained from other places such as CPU, so that Beidou navigation can be realized free of charge and truly improve the cost performance.
The promotion of SOC, through the competition of the whole machine product, is the only way for Beidou to truly compete with GPS in the future. According to the industry, combined with application, improve chip integration, reduce component cost, reduce system cost, reduce R&D cost, and shorten time to market, is the fundamental way to improve the true competitiveness of China's autonomous navigation.
At present, CLP International is also making a series of solutions for the promotion and application of Beidou in the industry, providing serialized solutions in navigation, monitoring, DVR, gateway and other aspects. Song Jian said that CLP International will strive to achieve the serialization of Beidou navigation vehicle product solutions in 2015, and break through the diversification of Beidou navigation vehicle serial product solutions in 2016.
Of course, Beidou navigation wants to replace GPS navigation, and it also needs a process of gradual replacement. Dong Yang, executive vice president and secretary general of the China Association of Automobile Manufacturers, pointed out that this requires a two-step process. The first step is to make the Chinese system compatible with foreign systems and gradually replace GPS. The second step is to make a complete and integrated Beidou navigation system as a breakthrough for Chinese brands.
Beidou navigation will become the accelerator for the automotive industry's Internetization. The global automotive industry is turning to the Internet. Now, the global automotive industry is moving from mechanization to informationization. According to the data, in the past 30 years, about 70% of the automotive industry innovation field has come from the innovation of automotive electronics, and the electronic information technology content of automobiles has been continuously improved. From the value of the whole vehicle, the proportion of electronic devices installed on each vehicle in the total cost of automobile manufacturing has increased from 16% in 1989 to more than 30% now, and this proportion is still increasing. It is expected to reach more than 50% in 2020. In addition, the value-added part of the car is mainly derived from automotive electronics, and the cost of automotive electronics continues to increase as the vehicle level decreases from low to high. For compact passenger cars, automotive electronics accounted for 15%; for mid- to high-end passenger cars, the ratio increased to 28%; for some new energy vehicles, this ratio will increase to 47%; in some luxury cars On the other hand, the number of single-chip microcomputers has reached 48, and the proportion of electronic products is 50% to 60%. The development and application of automotive electronic products is a hot spot in the transformation of traditional industries by electronic information technology.
The automotive industry has also moved from “person-car dialogue” to workshop communication. Early automotive electronics, such as tire pressure detection, digital oil pressure gauges, and heatable windshields, mainly connected the mechanical parts of the car to the electrical parts, so that the data of various parts of the car were displayed. These are simple. The problem of information interaction in the car is solved, and the problem of car networking is not really solved. However, with the development of information technology, in-vehicle network technology and sensing technology, cars have gradually developed into intelligent and networked vehicles. Some cars have realized lane departure warning, automatic anti-collision control, adaptive cruise assisted driving control, and panoramic video. The functions of the intelligent parking system, Audi, BMW, Mercedes-Benz, Volvo and other car companies have said that they will launch a driverless car in 2020, when the automatic emergency braking system, emergency lane assistance and other advanced automation functions will be realized. Cars have evolved from "in-car communication" to the new "car-to-car communication" phase, namely the communication between cars and cars, cars and management centers, cars and the surrounding environment.
In addition to the Internet of automotive products, the process of automobile manufacturing is also becoming Internet-based. With the integration of the Internet and the manufacturing industry, it can sense, collect and monitor the large amount of data generated in the production process in real time, promote the seamless connection of the production process and the collaborative manufacturing between enterprises. The future automobile production will realize the intelligent analysis and decision-making of the production system. Optimization, intelligent manufacturing, network manufacturing, flexible manufacturing, etc. have become the direction of automotive production change.
China's car networking network foundation is solid. At present, China's automobile machinery manufacturing has been lagging behind foreign countries for nearly 30 years. Compared with leading countries such as Germany and the United States, it is very difficult for China to catch up with the machinery field. However, the new round of technological revolution will bring unprecedented opportunities for the development of China's automobile industry. With the breakthrough of Internet, we will seize the strategic opportunity of the new technology revolution represented by Internet technology and realize the transformation and upgrading of the automobile industry. Exploring a new development model, it is entirely possible for China to achieve transcendence and advance into the phalanx of the world's automobile powers.
China has the largest automotive market in the world. According to the latest data of the Automobile Industry Association, in 2014, China's automobile production and sales both exceeded 23 million, which is already the sixth largest production and sales volume in the world in China. It is estimated that China's automobile sales will exceed 25 million this year. Judging from the car ownership, China's current car ownership has reached 137 million, accounting for about one-tenth of the global car ownership. The Chinese have one car for every ten people. Experts predict that in the future, China's car ownership will at least double, and China's car ownership will become the world's first.
China has the world's most potential car networking user group. Since its development in 2005, the number of China's car networking users has increased from 50,000 to 500,000. It is estimated that by 2015, this number will be 10 million, accounting for nearly 10% of the total number of car users. From the perspective of China's Internet of Vehicles penetration rate, this figure reached 7.5% in 2014. Relevant institutions expect that the penetration rate of China's car network will reach 8% in 2015. According to China's 137 million user base, it is more than 10 million. Internet users.
The future upgrade of the automotive industry is mainly driven by electronic technology. Improving the content of electronic information technology has become the key to the development of the automobile industry in various countries, and China has a certain technical foundation in this respect and has the strength to catch up.
China's mobile communication technology is not backward, and has a complete network foundation for the development of vehicle networking. At present, China's three major operators have built a nationwide basic communication network with wide network coverage, excellent performance and high reliability, especially the rapid development of 3G and 4G networks and the rapid deployment of base stations, making China's current mobile communication network almost It can cover all the places that the car can reach. As of the end of last year, the 3G networks of the three major operators have been able to cover all prefecture-level cities across the country. The total number of 4G base stations exceeds 900,000, covering more than 340 cities. With the maturity of China's 4G technology, 4G faster transmission rate, lower network delay and wider network spectrum will also become an important driving force for the development of the Internet of Vehicles.
In addition, China's Huawei, ZTE and other international telecommunications equipment manufacturers with certain strength have also provided technical support for the transformation and upgrading of China's automobile industry and catching up with the international advanced level.
Internetization is inseparable from positioning navigation In addition to communication functions, navigation and positioning services have become the first major demand for car owners. Position-based applications are currently concentrated and active in the development of Internet vehicles.
In the field of commercial vehicles, with the support of national policies in recent years, many location-based applications have emerged in the commercial vehicle sector, such as the “Tianxingjian” car networking system of Shaanxi Automobile, the ifoton of Foton Motor, and the “An Jietong” of Yutong. "Dragon Wing of Dajinlong", "G-BOS" of Haig Bus, and "InteCare Wing" of SAIC Chase, etc., all have navigation and positioning functions, and there are many extension functions to improve the efficiency of vehicle operation.
In the field of passenger vehicles, in September 2012, the Ministry of Science and Technology issued the “Twelfth Five-Year Plan for Navigation and Location Services Technology Development”, which has been deployed since the development of China’s navigation and location service industry during the “Twelfth Five-Year Plan” period. The navigation and location services sector has ushered in new development opportunities, and various application innovations are also emerging. These applications are no longer limited to simple positioning functions, but also enable social functions such as location sharing, self-driving tour information sharing, personalized search functions such as peripheral search, point of interest push, and reserved parking spaces, as well as vehicle location tracking and emergency alert. Traffic safety functions such as road junction assistance. Relevant data show that in recent years, China's navigation and location service industry has continued to maintain an annual growth rate of more than 50%.
With the development of mobile communication technology and the integration of next-generation technologies such as Internet of Things, cloud computing, and big data, future Internet vehicles will enter a period of comprehensive improvement of traffic safety and efficiency, especially to driverless. At the stage, the role of positioning navigation will become more and more important. Realize security early warning, vehicle operation monitoring, travel induction service, remote fault diagnosis, emergency rescue service to blind spot warning, multi-vehicle coordinated lane change, intersection conflict avoidance, pedestrian non-motor vehicle collision avoidance, emergency vehicle priority passage, etc. Without precise positioning and navigation, to develop the Internet of automobiles, we must first have a precise positioning and navigation system to promote the application innovation of Internet vehicles based on navigation.
Beidou navigation boosts car Internetization Beidou navigation is an important basis for car Internetization. Automotive Internet, the main applications are based on positioning, leaving the positioning, the vast majority of automotive Internet applications can not be achieved. Utilizing the Beidou satellite navigation system, it can realize the application from general precision to high-precision applications. More importantly, it can achieve a high degree of autonomous safety and control, thus greatly enriching the application scenarios of the Internet of Vehicles.
The Internet of Vehicles also brings opportunities for the development of Beidou. To develop the Beidou industry, on the one hand, it must be driven by technology, on the other hand, it must be driven by the market. The breakthrough in the development of Beidou technology has caused the application price threshold to disappear. At the same time, the wide application of vehicle networking will release a broader space for the industrialization of Beidou satellite navigation system. In particular, information electronics is a typical scale market. The large number of applications of the Internet of Vehicles will reduce the cost under the scale effect, which makes Beidou navigation more competitive in the market.
The technology, market and environmental conditions of China's automobile Internetization have become increasingly mature. It is urgent to integrate upstream and downstream resources of the industrial chain and comprehensively launch industrial transformation and upgrading projects. The promotion of Beidou industry is an important opportunity for the current development. To promote the Internetization of the automobile industry and promote the comprehensive upgrading of the automobile information service industry, it is necessary to firmly seize this favorable opportunity.
It is reported that since the Beidou satellite navigation system officially provided regional services at the end of 2012, the Chinese market has launched a variety of in-vehicle electronic products supporting Beidou navigation and positioning, including smart rearview mirrors, car navigation systems, driving video recorders, and vehicle positioning tracking. Devices, safe driving warning devices, etc., but due to the high price of modules, has not been widely used in the automotive field. At present, the release of the Beidou compatible satellite navigation module at the same price level as the single GPS module has completely broken through the price bottleneck restricting the promotion of Beidou, and the era of popularization and application of the Beidou system has arrived.
The Ministry of Industry and Information Technology said that the next step will further promote technological progress and improve the localized manufacturing level of relevant enterprises. The relevant departments and bureaus will also form a joint force in improving the industrial chain and use the Internet thinking to build the Beidou vehicle networking platform.
China Automobile Association Initiative: Transformation of Beidou Navigation in the 13th Five-Year Plan On January 21, the China Association of Automobile Manufacturers held a Beijing-China strategic summit on the popularization of the Chinese automobile industry in Beijing. At the meeting, China Association of Automobile Manufacturers issued the "China Automotive Industry Popularization Application Beidou Proposal", calling for the upstream and downstream of the industrial chain to take action, with the development of the mobile Internet industry, based on the time and space information provided by the Beidou system, A variety of information technologies, integrate multiple information resources, build a self-controllable big data platform for automotive information services, and popularize smart terminal products with convenient and secure access platforms through multiple channels, and manage more than 100 million cars accurately and efficiently as soon as possible. , systematic and comprehensive service.
China Association of Automobile Manufacturers Initiative: In 2015, we launched the Beidou project for the 10 million-level application of the automotive industry. In three years, we will complete the transformation from GPS-oriented to Beidou-led compatible systems, and promote automotive consumer electronics and automotive information services. Industrial innovation and development.
Conclusion With the rapid development of the automotive industry, the standardization trend of car navigation terminals has become increasingly obvious. For the civilian use of Beidou navigation, it is undoubtedly a good start. This not only means that the promotion of China Beidou navigation in the civilian field has really entered a substantive application stage, but also made a good demonstration for many independent car companies. With the continuous improvement of the Beidou navigation system, more independent models will be added to the Beidou system, and the Beidou navigation industry will surely usher in better and faster development.

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