June 26, 2013, released by the World Brand Laboratory (WBL) "2013 year (tenth)" China's 500 most valuable brands "list conference" held in Beijing, the list shows that "often The assessment value of the " Chai " brand continued to rise on the basis of 3.276 billion yuan last year, reaching 3.282 billion yuan, ranking 404.
Changchai is the only brand in Changzhou and Xiaochai industry that has been ranked in the list for only 10 consecutive years. When the world brand laboratory first evaluated Chinese brands in 2004, Changchai brand value was 1.581 billion yuan. In the past ten years, Changchai insisted on the enterprise development strategy of “based on agricultural machinery, strengthening power, and entering the automotive sectorâ€, which promoted the sustained and steady development of the business and effectively promoted the influence of the Changchai brand. At the same time, Changchai has continuously strengthened its own brand building, and continuously improved the brand's gold content around product quality and service quality. At the same time, Changchai actively fulfilled its corporate citizenship obligations and took initiative to assume social citizenship. It also won a good social image for the Changchai brand.
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