The term “homogeneous accessory†is officially stated in the “Guidance on Promoting the Transformation and Upgrading of the Automobile Maintenance Industry and Improving Service Quality†(hereinafter referred to as the “Guiding Opinionâ€) published by the Ministry of Communications and other ten ministries in September 2014. .
"Homologous Parts": Will the Disintegration of Old Barriers Occur?
Prior to this, it seems that there is no such a name. "Deputy factory parts" is actually a more familiar term for the automobile maintenance industry and the auto parts industry. In fact, the "deputy factory parts" at that time were basically the current "homogeneous parts". However, at the time, everyone understood the meaning of "homogeneousness," but few people called it out. Corresponding to this is the "original part."
The so-called homogenous fittings, that is, the quality equivalent fittings, means that the fittings must be matched with the original fittings standards in terms of quality, and must be equal to or higher than the quality of the original parts in materials, structures, manufacturing, and functional standards. Should meet the requirements of relevant Chinese laws and regulations.
Can homogenous parts really achieve homogeneity or higher quality?
In September 2014, the name of “homogeneous accessories†was introduced and immediately raised questions from relevant experts. Some experts have made it clear that homogenous fittings cannot be realized because the manufacturing levels of various companies vary greatly. The expert suggested that the homogenous fittings should not be replaced by "same accessories", that is, accessories that can achieve the same function.
In this regard, first proposed the concept of "homogeneous accessories," Wei Tongwei, secretary general of the China Automobile Maintenance Industry Association Auto Repair Parts Working Committee, disagrees. He explained that the definition of a "quality equivalent" accessory in foreign countries is that the accessories must be in quality. It can be matched with the standard of the accessories used or used by the new car (quality consistency), which means that the accessories must be equivalent to the quality of the original parts in material, structure, manufacturing and functional standards, or higher.
There are two key words worth noting here, namely "quality" and "original parts." In fact, there is a difference between "comparable" and "same" in Chinese. The original meaning of "equivalent" is almost the same, and the main meaning of "same" is the same. Original parts do not need to be explained too much. The meaning of using "OEM" (Original Equipment Manufacturer) or commonly used in the industry is similar. However, in the auto repair or accessories distribution industry, the original meaning of the original parts should be the parts for the maintenance and other after-market parts produced by the manufacturer who supplied the parts to the main engine plant.
As for whether the quality of the original parts and accessories manufactured by the same manufacturer is exactly the same, only the manufacturers themselves understand. The original parts are still the same, and vice products that are equivalent to homologous parts can not be truly homogenous. We can think about it.
Reliance on homogenous parts to break through monopoly? Unrealistic
The concept of “homogeneous accessories†is introduced, as is the disclosure of vehicle maintenance information, to break the monopolistic behavior in vehicle maintenance and aftermarket operations.
The relevant managers are very clear that the best way to break the monopoly that results from this is to crack down on the weakness of monopoly practices and to break through the existing mainstream after-sales service model, such as the barriers of 4S stores. This "soft rib" in their view is the "zero-to-zero ratio" - the ratio of the total price of all vehicle accessories and the sales price of the entire vehicle product. Therefore, there is the saying that “the zero-to-zero ratio of Mercedes-Benz is as high as 1200†that was later widely disseminated. The automaker’s highly monopolized view of auto parts (original parts) has also been constantly hyped by various media.
The reporter noted that in August 2015, the Ministry of Communications issued a document to amend the "Regulations on the Maintenance of Motor Vehicles." A new paragraph was added: "The repairing party and the maintenance operator can use homogenous parts to repair motor vehicles. Homogeneous parts are parts that have the same or higher product quality than the standard parts for loading parts and have good loading performance.â€
From the dissemination of the "Guiding Opinions" to the revision of the "Regulations on the Maintenance of Motor Vehicles," and the subsequent release of "The Uniform Coding and Identification of Auto Parts," and then to the haste of establishing a related homogenous parts distribution company, related warehousing. The establishment of a logistics and distribution cloud service platform is followed by a round of promotion across the country based on its own company and platform... It can be said that it is closely linked and seems to be racing against time. Are these all intended to break the monopoly?
We all understand that the real practice of breaking monopolies is: Under the premise of requiring open maintenance of technical information and allowing different parts supply channels, everyone operates under the same rules without discrimination, and companies that no longer have official government or quasi-government associations are in the background. Participation is no longer open to the front of the scene or hiding behind the scenes. It is a state of complete market competition. In this state, homogeneity is only a concept, and its essence is still an auto part, and it will not cause too much repercussions.
"Slapstick" promotion of homogenous accessories may trigger irrational competition
The three steps needed to promote homogenous parts are the first step to establish a unified code and product traceability system for auto repair parts; the second step is to strengthen the quality standards and promote the testing and certification; the third step is to create a reliable auto parts brand and promote it. Industry certification mark. For the relevant managers, these three steps seem to have been completed or are nearing completion.
Interestingly, the market responded promptly to the simultaneous promotion of homogenous parts by institutions with official backgrounds.
From the so-called “positive†perspective, in 2015, “In response to the country’s call for a professional specification of auto parts and the breaking of the auto market monopolyâ€, a company called “Homogeneous Auto Parts Co., Ltd.†was established in Jilin Province. It is understood that this company that dares to call homogenous accessories is not a stranger, and it is inextricably linked with the relevant departments.
From "negative", Zhejiang Yuhuan Xinpin Machinery Co., Ltd., one of the major auto parts production bases in China, registered a "homogeneous" trademark in the National Trademark Office on November 4, 2015. At the same time, the company has submitted “homogeneous accessories†trademarks in five categories of products including metal hardware, machinery and equipment, and transportation. The National Trademark Office has accepted and is currently undergoing registration.
Shanghai Magtech Detection Technology Co., Ltd. submitted the “Homogeneous Parts Network†trademark registration on February 3, 2015 in advertising trade and scientific research services. The State Trademark Bureau has accepted and is under review. At the same time, Sichuan Hengyide Auto Parts Co., Ltd. was registered on August 20, 2015 in almost all eight categories of automotive supplies, maintenance tools, etc., and the National Trademark Office has also accepted and is reviewing. in.
In addition, the “homogeneous accessories†trademark registered by Beijing Huitong Yuantai Company had passed the preliminary review on November 27, 2015. Although the current trademark does not involve real auto parts, but who can guarantee that the company will not expand the scope of registration in the future?
It can be said that it is not surprising that "Tang Yao" is not only out, but a lot of people who want to eat Don Juan are flocking. In the words of certain industry administrators, "farces" are being staged one by one. Although homogenous parts are used as a generic name, disputes over related trademarks should not be covered; although homogenous parts are only a name or a name for the parts they define, the so-called “authentic†national team’s name and practice As soon as they came out, they immediately led to a series of “slapsticks†such as rush registration marks.
The topic caused by homogenous accessories has not diminished, and some experts even pointed out that this has laid a foundation for the corruption issue that has been identified in the future.
The old accessories monopoly barrier began to disintegrate, and the new platform directly set up by relevant associations was almost complete. In the new "Automotive Sales Management Measures (Draft for Solicitation of Comments)", it was pointed out: "Retailers must not restrict consumers to suppliers and after-sales service providers of auto parts, supplies, finance, insurance and rescue products."
It can be imagined that, under the new rules, regardless of the esoteric auto parts supplier or platform, the fair competition of various related platforms and the choice of repairers are the key to who can win. How will homogenous accessories go? We will wait and see.
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