If you don't keep up with the pace of LED lighting, even the traditional lighting channels are likely to be eliminated. Now, the LED lighting wave has pushed the channel to the crossroads where choices must be made. Channel vendors face the confusion, worries and pressure to re-select products, manufacturers and brands. This choice is more like gambling. If the gambling is wrong, it will be eliminated. Therefore, in the chaotic LED lighting market, channel operators must first ask themselves: How should I exist? How to find out their own business positioning and create irreplaceable value? Only after positive thinking and correct answering can the channel operators promote the follow-up choices and business operations on the right track.
Channel operators keep up with the pace of LED lighting, not only to make the right choice, but also to reposition and re-plan the business and career, and actively create their own unique living resources and environment, so that the company's foundation is long-lasting. We believe that the key to the unique survival resources of channel vendors is to create a networked business ecosystem and create channel brands.
Creating a networked business ecosystem must open up and establish channel outlets, both in terms of quantity and size, as well as coverage and coverage. These outlets should have continuous and frequent business dealings, and the main business channel dealers in the store space and manpower investment. The channel provider has long-term operational guidance, support and management functions for the network, and must also determine the business positioning in advance, whether it is a single business (such as wholesale, distribution, engineering or home, business, light source) or integrated business, and then determine the development of a single system. Still multiple systems.
In the networked business ecosystem, it is necessary to create a channel brand's own channel brand, so that manufacturers can recognize the network strength of the channel, such as the number of outlets, the coverage level and the quality of operations; also let the manufacturers recognize the channel Network control, such as appeal, influence, loyalty, and rulemaking and maintenance. Channel vendors can use the manufacturer's brand to build a network, but they must transform the brand power of the manufacturer into the brand power of the channel. These two brands will be able to firmly establish the market position. Even if the manufacturer's brand is withdrawn, the channel dealers can still make a comeback.
An ambitious channel will not wait and see, and will not follow the tide, but will bravely move forward. Some channel dealers may not be very big or just getting started, but knowing how to exist will also have a fate for the future.
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