With the gradual decline of the golden period of the development of the lighting industry, in such a period, in order to obtain a lasting development momentum, lighting companies must adopt a two-pronged approach, giving enterprises the same marketing strategy and enterprise management. The development prospects of the lighting industry are controversial. In the year of 2014, the lighting industry experienced a dull gold, nine silver and ten, and experienced an eye-opening e-commerce channel. However, there are still many lighting companies that are not vomiting hardships or blaming the market. Insiders pointed out that this is an excuse for companies to excuse themselves. No matter how good the market is, we also see companies that have closed down, bad markets, and growing businesses. You said that the big environment is not good, why are there so many other industries involved in the lighting industry? You said that the lighting industry is not doing well, why the number of lighting brands is still increasing. This series of phenomena shows that the lighting industry is still better than the mature industry, but not everyone can do it! This is the best time and the worst era. This is the best time for lighting companies to become bigger and bigger. Lighting companies have neglected the real downturn in the management of the lighting market environment? Insiders pointed out that in addition to opening up the environmental impact, it is an over-marketing of enterprises, and the operation and management of enterprises has gone wrong. Many companies in the lighting industry rely too much on certain marketing methods, ignoring the health of business operations management. When the marketing is fresh, the days when you want to eat all over the world are gone. The former companies can make money by doing an activity. The invincible marketing tool is not working now, and the company is now embarrassed. For example, price promotion is a way of drinking and quenching thirst. Some insiders stressed that many lighting companies have become marketing and lost management. In the era of over-sales, if the lighting companies simply play marketing and ignore management, it is a dead end. In this case, what should the lighting company do? The person stressed that in dealing with the future market, there is no other way to return to the essence and pragmatically develop. The first is to focus on the present and do a good job in operations management. Establish an enterprise's operation and management system, and this system can't stick to the rules, and must match the current people, things, and things to play the optimal force and let the enterprise enter a virtuous circle. The second thing is to lay out the future and make subversive innovations. For lighting companies to grow and develop, enterprise management is very important. Only by making marketing strategies and enterprise management well can the lighting companies improve their competitiveness and find the way to success.
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