The profiteering marketing that has been shrouded in lamps has been yesterday's yellow flower. There are 6529 batches of data statistics lamps and electric light source export, the export value is 213 million US dollars, an increase of 27.7 and 42% respectively. According to the survey data, the meager profits of the lamps, as well as fierce competition, some small and medium-sized lighting companies will Lighting products are exported to Europe and the United States. The following small series leads everyone to find out about the situation where the lamps have no money to make.
The upstream property was cold, and the demand for lamps was significantly reduced. The state introduced a series of policies to curb housing prices. This made the real estate market cold, no one bought a house, no one renovated, what about buying a lamp? It is understood that this year, the lighting industry seems to have lost the arrogance of the past, the demand for lighting technology lighting has been significantly reduced, and the daily sales are much worse than before.
The revenue and expenditure are large, and the profit margins are shrinking. The general lighting stores are brightly lit. If the lights are not turned on, it will be difficult for consumers to see the final effect of the lamps, so in order to attract consumers, some popular recommended lighting products will be opened. Of course, this means having to bear a relatively high electricity bill. Expensive storefront monthly rent, store staff, decoration, water and electricity, etc., although earning a lot, but the basic expenses of the entire lighting store, to the net sales here can only enjoy the pleasure of big and big. According to industry insiders, the lighting industry does not see much profit, so from other industries, operating lamps can only be said to have considerable profit margins.
Following the bargaining rules in the past, the price of the different lamps left in the profit is generally more than 200 yuan, and a considerable number of lamps are priced at several thousand or even tens of thousands of yuan, and some individual categories are sold for more than 100,000 yuan. In terms of specific operations, the price tag has become meaningless, and most lighting salesmen have indicated that they can give a 6-10% discount. Because the lighting market is affected by the violent industry, many consumers still follow the bargaining principle of last year, that is, first half the price and then squeeze out the price of 30 to 40, so there is no profit left. . Ms. Chen of Foshan Lighting told the reporter.
The market has been eroded, profits are approaching the edge of a large number of brand lighting dealers said that the market has been eroded, profits approaching the edge. In 2013, the segmentation of the lighting market became more and more obvious. Many customers often asked that the choice of crystal light source is still energy-saving lamps and LED bulbs, and the requirements are different in terms of models. This has given birth to a lot of unbranded workshop-style lamps. Although the shape is cool, most of them are not long-lived and unsafe, and the price is the best killer for them to grab the lighting market.
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