Toyota Tacoma Sales Will Pass GMC Sierra in 2013

The dependable Toyota Tacoma is on track to overtake the GMC Sierra in 2013, potentially becoming the fourth best-selling truck in North America. This achievement would mark a significant milestone for Toyota, showcasing its dominance in the mid-size truck segment. But how far can this trend go? Is this just the beginning of something even greater for Toyota?

The Toyota Tacoma is set to outpace the GMC Sierra in sales, solidifying its position as a top contender in the mid-size truck market. A major shift or just business as usual?

The mid-size truck segment has historically been dominated by the Toyota Tacoma, which has already sold 39,467 units year-to-date. Its closest competitor, the Nissan Frontier, lags significantly behind with only 12,178 units sold for the same period. Monthly sales figures further highlight the Tacoma's strength, with over 15,000 units sold in March 2013 compared to just over 6,800 for the Frontier.

Currently, the Tacoma is closing the gap on the larger GMC Sierra. Despite being approximately 1,500 units behind year-to-date, the Tacoma actually outsold the Sierra by nearly 2,000 units in March 2013 alone. This demonstrates the Tacoma's ability to maintain momentum even against larger competitors.

Why Do These Sales Numbers Matter?

The mid-size and compact truck market has seen a noticeable decline in interest from the traditional automakers. Ford discontinued the U.S. production of the Ranger and now offers an overseas version unavailable domestically. Chrysler phased out the Dakota years ago, focusing instead on full-size trucks. GM, while revamping its lineup, is reportedly developing a Chevy Colorado and GMC Sierra that may not directly compete with the Tacoma due to their larger size.

In contrast, Toyota has consistently supported the Tacoma, making subtle improvements to keep it competitive. Toyota seems to understand what consumers truly value: a rugged, reliable compact truck paired with a robust half-ton option. Other manufacturers appear more focused on maximizing profits, prioritizing larger, more expensive trucks over smaller models that might appeal to a broader audience.

This strategic approach by Toyota could yield significant benefits. Compact truck buyers tend to be fiercely loyal and often resist switching to full-size vehicles. By capturing this niche market, Toyota not only gains new customers but also opens the door for them to explore other Toyota products. This dual conversion—compact truck buyers becoming Toyota enthusiasts—is a dream scenario for any automaker. Such a shift could lead to increased sales across multiple segments, leaving competitors scrambling to regain lost ground.

So, what do you think? Should companies like Ford, GM, or Chrysler pay closer attention to compact truck buyers? And does the Tacoma overtaking the Sierra hold any significance for you?

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