As more business leaders begin to understand how their companies can survive the challenges of this year, they are now focusing on a new and pressing question: how can they grow in the next normal? To support them in this journey, Autodesk has launched the second report in a three-part research series. This latest study, conducted by independent researchers, explores the growing impact of distributed work on customers, employees, and organizations as a whole.

Titled “The Future is Distributed: Customer and Employee Relationships in the Digital Age,” the report was authored by Susan Etlinger, a senior technology analyst at Altimeter and the creator of the popular TED Talk “What Do We Do With All This Big Data?” The insights shared in the report delve into both the human and structural changes brought about by the shift toward digital and remote working models. It also offers practical strategies for leaders aiming to navigate the digital landscape, empower their teams, and build stronger, more resilient business ecosystems.

The findings highlight several key areas, including:

  • How digital and distributed work is reshaping expectations from both customers and employees
  • How organizations are building long-term resilience in a rapidly changing environment
  • How communication patterns within companies are evolving, requiring new leadership approaches

You can download the full report, along with the first in the series, here. The reports will also be available in multiple languages, including Chinese, French, German, Italian, Japanese, Korean, Polish, and Spanish.

The final report in the series, set to release on February 1st in the U.S., will focus on how businesses can evolve their models to fully leverage the opportunities created by digital acceleration. As we continue to adapt to a more connected and decentralized world, these insights will be essential for leaders looking to stay ahead of the curve and drive sustainable growth.

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