A leading company in the commercial vehicle market, with a core technology system, is determined to enter the passenger car market? Its technological accumulation in the field of commercial vehicles can contribute to the brand of passenger car?
Recently, Weichai Motor Co., a subsidiary of Shandong Weichai Group, officially debuted in Beijing and officially released its first passenger car brand, Yingzhi. In today's ever-declining market share of self-owned passenger car brands, is it not an adventure for Weichai to enter this field? How big is it? There are many questions in the industry.
Ye Qingqing, general manager of Weichai Automobile, used two sentences to answer: “There are opportunities for latecomers,†and “opportunities are reserved for those who are prepared.†From 2009, the wholly-owned acquisition of Chongqing Jialing Chuanjiang Motor officially entered the field of passenger vehicles. Today, Weichai has been preparing for four years. In March 2013, the Weichai passenger car production base was formally laid in Chongqing Jiangjin Shuangfu. The initial production capacity was 100,000 units. The SUVs that will be listed in 2014 will be rolled out.
From the perspective of Yingzhi’s existing product planning, SUVs, pickups and MPVs will be included. If the early development is successful, it is not impossible to enter the car market. Yingzhi’s development plan is reminiscent of the Great Wall Motors, which have become so popular today. The composition of Yingzhi’s management reminds people of the international outlook and the development of Yingzhi’s “multinational and seven-land†development. Reminiscent of the rise of Changan Automobile. According to some contents announced by Weichai, Yingzhi is not afraid of any independent competitors in the talent management system and R&D system.
Ye Qing has worked at Ford Motor Company for many years in the United States and has international management experience. Du Bin, Vice President of Weichai Automobile Research Institute, belongs to the overseas returnees. Executive Deputy General Manager Han Lisheng is an old Weichai man, who specializes in planning and financial management. Xie Fenggao, general manager of the marketing company, once served as deputy general manager of Changan Automobile Sales Co., Ltd. In terms of technology research and development, Weichai Group has more than 4,000 R&D personnel, including Weichai Motors. At this stage, Weichai Automotive has more than 20 returnees in its R&D team. The international talent system has laid the foundation for Yingzhi’s success.
At the Yingzhi Brand Conference, Weichai Motor announced a three-step plan.
The first step is the start-up phase of the “Yingzhi†brand. Its content is to build an overall platform for Weichai Automobile, including “Yingzhi†product structure system, supply chain system, dealer system and establishing a production platform. Weichai Motors stated that the goal of this stage is to make early-stage production products occupy a place in a certain market segment and establish a good brand reputation.
The second step is the leap-forward development phase of "Yingzhi". This includes not only mergers and reorganizations of domestic and foreign companies, but also joint ventures and cooperation with other companies, etc., adopting multiple models to achieve development goals.
The third step is the “Yingzhi†internationalization stage and strives to enter the ranks of well-known domestic automobile companies. Weichai Motor Co., Ltd. has always believed that the total automobile market in China is very large, and "Yingzhi" hopes to accurately position itself in market segments and take a differentiated path.
On March 29, 2013, the Weichai automobile passenger car project was formally laid. The plant covers an area of ​​more than 1300 acres, and the planned new factory area is 140,000 square meters. It has four major processes for vehicle manufacture. After completion, the annual production capacity is expected to exceed 300,000. Vehicle. Among the products announced, there are Urban Leisure SUVS201, Multi-Functional Compact MPVM301, and Full-size High-End Pickup P80 and an off-road SUV model.
Ye Ziqing said that the market does not belong to the first comers, but belongs to the strong, although the experience of commercial vehicles will not be directly used for passenger cars, but backed by giant diesel and commercial vehicle companies, Weichai Motor Co. There will not be too much shortcomings in the recruitment of talented people, and they will be the basis for becoming strong.
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