Car aftermarket scale will exceed 700 billion

After the two sessions, the "Internet" as a transformative force is gradually seeping into all walks of life, and the automobile industry, as an important pillar industry in China, is also undergoing a tremendous transformation of the Internet.

"In 2014, the sales volume of automobiles exceeded 20 million units and the vehicle ownership exceeded 130 million. The rapid development of the automotive industry has also brought huge business opportunities to the automotive aftermarket. It is estimated that the scale of the automotive aftermarket will exceed 700 billion yuan in 2015. With the deepening of the Internet-based cooperation in the automotive aftermarket, the development of the automotive industry has shifted from a resource-intensive market to a service-oriented market.” On May 7th, the "Automotive Industry Internetization Summit," Pan Yi, Research Director of Analysys Think Tanks This is an introduction.

The reporter noticed that the above-mentioned summit has discussed issues such as how the “Internet's automobile outlet has opened, how companies should cope with challenges” and “future prospects and forecasts of the after-market automotive e-commerce”, attracting a good car and car from Ping An. Enjoy the network, group car network, car home, e maintenance, wheel interconnection, car Yi and other companies.

Pan Yu pointed out in his keynote address: “The new car has experienced very rapid development in the past 10 years. The new car may tend to grow more steadily in the future, and more will focus on the future space and focus of future development. The direction of the car and the aftermarket."

He believes that in the past ten years, the auto industry has actually had nothing to do with the entire Internet industry. However, in the past two years, it suddenly felt that the auto industry had some communication with the Internet industry.

“We will see a lot of new vocabulary in the past two years. Perhaps we will hear more. New car e-commerce, used car e-commerce, post-market e-commerce, parts e-commerce, including car networking, Internet of Things, such words "In analyzing the integration of the entire Internet industry and the automotive industry, Pan Yu pointed out that the Internet's impact on the entire automotive industry is mainly connected with connectivity, ecology, and data.

Therefore, he believes that judging from the current status of the entire automotive industry in terms of the Internet, the penetration rate of the Internetization of the automotive industry is generally relatively low in terms of the proportion of income. For the Internetization of the automotive industry, Pan Tao thinks that it should be viewed from four dimensions: one is the internetization of marketing, the other is the internetization of channels, and the third is the internetization of products and the fourth is the internetization of operations.

"According to the status quo, from the marketing level, the penetration rate is over 30%. This is what we have seen for so many years in the past. The most bullish companies in the automotive and Internet industries are the homes of autos and automobiles. In recent years, Seeing the rise of many automotive e-commerce companies, the overall degree of internetization of channels may be less than 10% compared with the overall environment of the car and the large income.” Pan Mao said that although he saw so many car suppliers, The platform, but the overall revenue size is still relatively small compared to the entire large market. In the future, it may take three to five years, and there may be platforms or companies whose market value can exceed the attributes of home car buyers in autos and automobiles.

In addition, from a product perspective, Pan Tao believes that its Internet-based penetration rate is even lower. Internetization at the level of products may be a greater imagination than channel-based Internetization, and it can have more room for imagination. From an operational perspective, it is still a lower dimension.

Pan Lan said that the innovation of the Internet will be integrated into traditional fields such as automobile manufacturers, distributors, finance, logistics, maintenance stores, and insurance, so as to increase the enthusiasm of participants in Internet vehicles and further the ecological construction of “Internet” cars. "These existing business models will continue to exist in the future, but the use of such tools as the Internet can achieve more efficient development. I think this is our idea for the Internet auto industry."