Stimulated by the sale of the best-selling incandescent lamps in the US market, and the combination of multiple benefits at home and abroad, LED lighting concept stocks broke out after New Year's Day. Especially as the leading enterprise of LED lighting package, the rectangular lighting "beautiful two degrees", for two consecutive days of daily limit. In the mixed LED lighting market, how does the long-party lighting gradually stabilize the strong position and lead the LED lighting stocks to soar? The reporter interviewed Wu Qinqin, the director of the Longfang Lighting, and conducted an in-depth interpretation. Adhering to innovation Leading the industry The most important trend in the domestic lighting market is that the lighting industry is shifting from brand-scale economy competition to manufacturing economies of scale plus brand-scale economies of scale competition, while the strong brand strategy support and strong brand management operations Experience, continuous innovation and strong R&D technology and complete system solutions, excellent quality management and advanced manufacturing equipment are the only way to support the strong brand strategy of Changfang Lighting. Only by ensuring the international standard and marketability of the products, unswervingly expanding the lighting home lighting market in China, and being close to the market and satisfying the needs of consumers, can ensure that every product that reaches the customer's hands can withstand the products. A test of time. According to Changfang Lighting's Secretary-General Wu Qinqin, this month's 7th party will hold a press conference on the brand strategy upgrade of “New Start, Rejuvenate the Future†at Dongguan Mission Hills Golf Club. The conference will include industry celebrities, national distribution partners, and more than 50 authoritative media from across the country. It is reported that this press conference will be the first step in the brand new operation of the brand strategy after the holding of the largest local advertising company, Guangdong Advertising Co., Ltd. for the LED lighting. With a clearer brand positioning and a longer-term brand blueprint, we are committed to building the strategic goal of the first LED lighting brand in China. Grasp the market direction, grasp the needs of consumers, research and develop new products, and ensure market competitiveness. Increase scientific research efforts, research and development of high-quality, intelligent, cost-effective new products, fully meet the new market demand, through the all-round improvement to get the recognition and praise of dealers and customers, create the future development of LED. This move of rectangular LED lighting allows us to see the industry's exploration and breakthrough in the development of LED lighting industry. Dare to abandon the blind development model of blind competition and low-end expansion, explore technological innovation, upgrade quality, and create a new road for brand development. With the increase in the penetration rate of LED lighting, it is expected that the global LED lighting market will enter a wave of high growth cycle, but this revolutionary industry is also entering a highly competitive killing battlefield. As the leading enterprise in the domestic LED lighting industry, what should be the next step of Changfang Lighting? You need to wait until January 7th to see what happens.
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