In 2015, Bosch's consolidated sales in China reached a record high of RMB 77 billion. It is also the only Internet of Things solution provider that has established three core competencies of sensors, software and services in China. At the same time, Bosch is also actively expanding emerging businesses in the four major areas of connected transport, connected industries, smart homes and smart cities to support China's "Internet +" development strategy. In 2015, Bosch will invest 5.2 billion yuan in the Chinese market and will continue to invest in China in the future.
Bosch China Representative
Shanghai - The world's leading provider of technology and services, Bosch Group, today announced a new strategy for its Internet business in Shanghai and will be fully implemented in the Chinese market in the future. In 2015, Bosch continued to grow steadily in China under the “new normal†market. Consolidated sales reached a record high of RMB 77 billion. Compared to three years ago, Bosch's sales in China nearly doubled, while the Chinese market's share in Bosch's global sales also rose from 9% to 16%, which also made China for the first time Bosch Group outside of its home market Germany. The largest market. As of the end of 2015, Bosch had more than 55,000 employees in China, second only to Germany.
Bosch China has achieved a compound annual growth rate of over 22% over the past decade. Looking forward to 2016, Bosch expects to maintain steady growth in China. “Although the Chinese market has entered the 'new normal', it still contains a wealth of opportunities, especially in the area of ​​interconnected products and solutions business.†Terri, member of the Bosch Group’s Board of Directors, Asia-Pacific operations, is using “internet technology At the Bosch China Annual Press Conference on the theme of “Simple Experienceâ€, “China's Internet of Things market has developed rapidly in the past year, and this trend will inevitably increase in the future. One of the driving forces behind this is China. The government's 'Internet+' strategy will become the incubator of China's interconnection industry. At present, Bosch is the only company in the world that has made achievements in sensors, software, services and other three aspects of the Internet of Things, and has unique advantages. In the future, Bosch will continue to innovate on the basis of its traditional advantages. It will continue to develop in the field of interconnection and seize every new development opportunity in the Chinese market.
Bosch Group representative
In the past year, the automotive and intelligent transportation technology business and the Chinese auto market have been working together to achieve positive growth again. At the same time, the consumer goods business has also achieved healthy growth. At Bosch, it has acquired 50 of the Bo Xi Home Appliances Group previously held by Siemens. After the % shares, Bosch further strengthened its leading position in China's home appliance market; while the industrial technology and energy and construction technology businesses were affected by the slowdown in investment in infrastructure construction.
Global and local interconnected technology capabilities prepare for all aspects of new business development
Today, Bosch has been well-prepared for the connected world, both globally and in China. "Bosch has established a complete local interconnection team in China, including Bosch Software Innovations, Bosch Sensortec, Bosch Materiallink Equipment and Solutions, etc. In addition, Bosch Global R & D Network has also set up an Internet of Things R&D team in China to update The results were applied to the Chinese market and shared with global users,†added Terry. This also shows Bosch's localization strategy. In addition to traditional business areas, it has also been fully applied and practiced in this new field of connected services.
In the field of sensors, Bosch expanded its global business from automotive electronics to consumer electronics ten years ago. Bosch Sensortec entered the Chinese market in the early stages of its business and provided high-performance microelectromechanical (MEMS) sensors for Chinese consumer electronics users. Currently, three of the world's four smartphones carry Bosch sensors. At the same time, more and more Chinese smart consumer electronics brands are cooperating with Bosch.
Bosch Software Innovation also continuously expands its development in the Chinese market and provides various innovative software and system solutions. At present, the local team has successfully developed an agile manufacturing reaction system for use in the Bosch Suzhou Industry 4.0 project, which is one of Bosch's 100 global industrial 4.0 pilot projects. This new system can increase the production efficiency of the factory by 20% to 40%, and reduce the inventory by 15% to 45%. This year, the system will also be put on the market, and services are urgently needed to upgrade and transform China's manufacturing enterprises.
Bosch IoT Equipment and Solutions Co., Ltd. entered China last year and has already brought connected applications such as eCall and XDK to the Chinese market. More quickly develop IoT solutions that are suitable for the company itself.
Create a localized interconnection plan to support the development of China's "Internet Plus" strategy
“The 13th Five-Year Plan sets development goals for China’s industrial upgrading, environmental protection, transportation electrification, and Internet+, all of which have brought Bosch with multiple opportunities. Bosch’s determination to tap into the Chinese market remains unchanged and will be dedicated to China's development goals have contributed,†said Dr. Chen Yudong, president of Bosch (China) Investment Co., Ltd.
Bosch will continue to invest in the Chinese market in the future. “Over the past five years, Bosch has accumulatively invested more than 18 billion yuan in China, of which only 5.2 billion yuan was invested in 2015. This year, Bosch will continue to maintain its investment scale in previous years.†Bosch (China) Dr. Chen Yudong, president of Investment Co., Ltd. said. Under the background of China's “Internet Plusâ€, Bosch will focus on expanding the four major areas of connected transport, connected industries, smart homes and smart cities to help China realize its vision for networking and promote industrial upgrading. The extensive product line currently owned by Bosch, as well as the expertise accumulated over decades in the industrial field, will better help companies achieve this goal. “We can interconnect automotive and energy, construction, and industrial technologies to bring cross-domain services. This is rare for other companies to do,†added Dr. Chen Yudong.
Bosch exhibited high-tech exhibits
Interconnection is constantly changing Bosch's business scope and structure, and also includes the company's needs for talent. At present, one third of Bosch's 56,000 R&D staff worldwide is dedicated to software development. Bosch's demand for composite talents who possess the knowledge and software technology in the manufacturing industry is also increasing. In 2015, 30% of Bosch China's 5,500 R&D staff engaged in software technology development. In the future, Bosch will increase investment in software talents, further strengthen the software strength, and make more comprehensive reserves for shaping the future connected world. Bosch plans to recruit about 14,000 university graduates worldwide this year, of whom 2,500 are for China. At the same time, Bosch has more than 500 jobs related to software in China's 2016 recruitment plan.
Bosch Group's 2016 Global Outlook
Following a record high in global performance in 2015, the Bosch Group expects to maintain its growth momentum this year, with sales growth of 3% to 5%. Dr. Volkermar Dunner, Chairman of Bosch Group's Board of Directors, stated at the group's annual press conference held in Germany in April: “We plan to go hand in hand with innovative products and services.†Recently established Bosch Global Service Solutions The business unit, the Bosch Cloud Platform and the Bosch Smart Home System launched earlier this year will all contribute to this strategy. Bosch manufactures and sells automotive parts and aftermarket products, industrial drives and control technology, packaging technology, power tools, security and communications systems, thermal technologies and household appliances in China. Bosch entered the Chinese market in 1909. Bosch operates 62 companies in China in 2014 with consolidated sales of RMB 52.1 billion. As of April 1, 2015, the company had 53,000 employees in China.
The Bosch Group is the world's leading provider of technology and services. According to preliminary data, approximately 375,000 employees of the Bosch Group (as of December 31, 2015) have generated sales of more than 70 billion euros in the 2015 fiscal year. Bosch's business is divided into four business areas, covering automotive and intelligent transportation technology, industrial technology, consumer products, and energy and construction technology. The group includes Robert Bosch GmbH and its 440 branch offices and regional companies in approximately 60 countries. Bosch’s operations cover approximately 150 countries if its sales and service partners are included. This global R&D, production and sales network lays the foundation for further development. Bosch's long-term healthy development is based on continuous innovation. Bosch's R&D network has 55,800 R&D personnel and is located in 115 countries and regions around the world. Through its products and services, Bosch provides innovative and beneficial solutions for people, thereby improving their quality of life and creating connected lives. With its innovative technology, Bosch implements the promise of "technology to achieve the beauty of life" worldwide.
The company was founded in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Precision Machinery and Electrical Engineering Workshop". The unique ownership of the Bosch Group guarantees its financial independence and autonomy in the development of the company, enabling the Group to carry out long-term strategic planning and forward-looking investments to ensure its future development. The charitable Robert Bosch Foundation owns 92% of Robert Bosch Co., Ltd. The majority of voting rights are handled by Robert Bosch Industrial Trust. The trust company also exercises its corporate ownership function. The remaining shares belong to the Bosch family and Robert Bosch GmbH.
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