Recently, under the weak recovery of the world economy, the U.S. economy has benefited from the world’s currency status, and the economic recovery is good. As the U.S. gradually withdraws from the quantitative easing policy and the strong return of the U.S. dollar, the outflow of capital and the expected depreciation of the renminbi will intensify. The conclusion of the TPP agreement will further aggravate the already declining Chinese economy. The market conditions of chemical products are generally weak and normal. Under such circumstances, as a local titanium dioxide company, can it be good?

The chemical products market generally declined, and most of the chemical products prices were weak. From the monitoring data, the market demand was not strong and the prices of chemical products were weak. Most of them were still in the process of bottom adjustment. The trend of the chemical market is basically unilaterally downtrend, and new industrial chains continue to join the “overall decline” camp.

The application of titanium dioxide is extremely extensive. The development of the titanium dioxide industry affects the national economy to a certain extent, and per capita consumption is one of the important indicators for measuring the living standards of a country's people. With the slowdown of the Chinese economy, the titanium industry has shifted from high-speed development in the past to medium-speed development. There is still a long way to go before the titanium industry in China in terms of product quality, cleaner production, and environmental protection.

The main problems are:

1. Mainly concentrated in low-end market and high-end market controlled by foreign countries
2. Low industrial concentration and low product intensiveness
3. The disorderly competition in the market 4. The task of energy saving and emission reduction
5. Inadequate market demand, low-end excess capacity
6. High debt ratio, tight funding, difficulty in financing
Titanium dioxide industry resources, the environment, energy constraints increasingly strengthened, all kinds of factors leading to the development of titanium dioxide enterprises need to achieve a huge change from quantitative change to qualitative change, so the industry's transformation and upgrading has become inevitable, the upgrading of supply capacity is imminent.

According to statistics from the China Titanium Dioxide Industry Association, in 2014, more than 60 titanium dioxide production enterprises across the country produced a total of 2,466,300 tons of titanium dioxide (excluding surface treatment or processing companies), an increase of approximately 280,000 tons compared to 2013, accounting for rutile 72.14%, anatase accounted for 20.30%; enamel and other non-pigment grades accounted for 5.14%; nanocatalysts accounted for 2.42%. From the product structure has changed. The development of the titanium dioxide industry has made a positive contribution to the growth of the national economy. However, titanium dioxide production has slowed since 2014, and the industry index has also entered a period of gradually increasing, entering the era of meager profits.

Although China's titanium dioxide is already a large producer, it is only a quarter of the developed countries in terms of per capita consumption. This shows that China's titanium dioxide industry still has very large market development space in the future. However, for many small and medium-sized enterprises in the titanium dioxide industry, facing many problems, not only financing difficulties, but also a serious lack of production demand, can not play an industry-driven effect. However, relatively high-end titanium dioxide products, such as high-grade paints, food grades, nano-scales, and electronic grades, although there are great market applications in the country and have high profits, we cannot fully self-sufficient, relying heavily on import. Most of titanium dioxide exported from China is a low-end product and has won low prices in the international market. Compared with imported similar products, there are large gaps in terms of technical content and process design.

Faced with the adjustment of the new environment in the big environment, we should not expect the market to turn upside down overnight. Adjusting the mentality of responding to the market, titanium dioxide companies must survive and find out their own problems, speed up technological progress and product structure adjustments, and increase the added value of products – profits from the high end and avoid homogeneity. The strategic restructuring of the titanium dioxide industry can only be achieved by accelerating the adjustment of the industrial structure and changing the traditional mode of expansion.

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