According to foreign media reports, after the BMW Group banned Swiss consumers from buying their cars in other parts of Europe, the Swiss Federal Supreme Court announced a fine of 1.57 francs, and now BMW has lost its right to appeal.
The fine dates back to 2012. Prior to this, the Swiss competition authority received complaints from consumers that it was forbidden to buy BMWs and Mini models in other European countries, while it was relatively cheap to purchase in other European countries. The Swiss Federal Supreme Court announced last Friday that it dismissed an appeal filed by BMW on October 24. The BMW Group also did not respond to the court's decision.
The case began in 2010 with Swiss consumers being banned from purchasing BMW Group models at dealers in European countries outside of Switzerland. The Swiss competition authority WEKO has since received about 20 complaints.
WEKO said that consumers in Switzerland will buy cars in Germany at a cost of around 20 to 25%, or 7,000 to 41,000 francs, depending on the model and configuration options. WEKO said in 2012 that BMW and its dealers agreed not to ship vehicles from Europe to Switzerland, which is against the Swiss competition law.
After investigating the case on a television program in Switzerland, BMW said that this move is intended to keep the prices of vehicles sold in Switzerland still high. After deciding on the court’s decision, WEKO deputy director Patrik Ducrey stated: “BMW informs its suppliers that it is not allowed to sell cars to Switzerland. It is clear that this is contrary to competition law. This also results in the Swiss market being unable to approach foreign suppliers. Unfair transaction prices also place consumers at a disadvantage."
With its own economic strength, Switzerland has been attracting major car companies, and local consumers are more interested in large-scale vehicles with multiple functions.
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