Three years after the release of the BMW i brand, the brand's models officially landed in the domestic market.
Recently, BMW (China) announced that the BMW i3 and i8 are officially launched in China. The listing of these two models in China means that BMW's electric strategy in China is fully launched, which is an important part of the Group's acceleration of the layout of new energy vehicles in China. Sign.
As a BMW brand specializing in new energy vehicles, the i brand i3 and i8 not only carry out innovative design for electric vehicles in terms of body material selection, body structure design and product manufacturing. In terms of after-sales service, “360° electric” The service plan has also broken through the bottleneck of electric vehicle use and electric travel to a certain extent, hoping to dispel consumers' "mileage anxiety" on electric vehicles.
Since the beginning of this year, with the policy-level release of new energy industry development at various levels of government, many automobile manufacturers are accelerating the layout of new energy vehicle market. Among them, most companies have introduced electric vehicle after-sales service programs and BMW services. The program has the same purpose.
BMW pushes "360° electric" service According to BMW (China)'s plan, BMW i3 and i8 will be sold in seven BMW 5S stores in four cities of Beijing, Shanghai, Shenzhen and Shenyang. “As the products arrive in the store, the first vehicles will be officially delivered to the owners in October.”
BMW i3 and i8 will also carry out leasing business while implementing terminal sales. A BMW (China) insider told the reporter of "Daily Economic News" that "the future rental of these two cars will be in cooperation with a car rental. The relevant details such as the current rental price are being discussed."
Ange, President and CEO of BMW Greater China, told reporters that “I3 and i8 entering the Chinese market not only means that Chinese consumers have an innovative new energy product, but also enjoy a new electric mobility concept. and service."
Dong Yang, executive vice president and secretary general of China Association of Automobile Manufacturers, believes that due to the imperfect basic charging facilities and the fact that electric vehicles cannot completely replace traditional vehicles, the current popularity of new energy vehicles still needs time.
The "360° electric" service plan launched by the BMW Group has solved the above problems to some extent.
Ange said, “According to our previous new energy vehicle road test project, household charging can meet 99% of customer travel needs. At the beginning of the product launch, we not only provide free home charging wall boxes for customers, but also in the first batch. Four basic cities in BMWi offer free basic installation services."
At the same time, BMW (China) is also actively cooperating with relevant national departments and real estate developers to participate in the construction of public charging facilities in communities and commercial areas. “We hope that customers can find a charging facility every 10 kilometers in the core areas of Beijing, Shanghai, Shenzhen and Shenyang.” Ange told reporters.
In view of the fact that electric vehicles can't meet the long-distance travel of the owners, the "BMW Long-distance Travel Plan" can provide the owners with three days of free BMW internal combustion engine power vehicles, new car priority distribution rights, free car delivery, special discounts and other services. .
Demonstration role of brand service It is understood that as early as 2011, BMW launched the brand BMW of exclusive electric vehicles before competitors. At the same time as the launch of this brand, the "360° electric" service plan was also announced.
As an electric vehicle service program launched by other leading auto companies, BMW's approach has played a role in demonstrating the electric vehicle industry.
This year, with the development of China's central and local incentives for electric vehicle development, the current electric vehicle business of domestic automobile manufacturers including BAIC, SAIC, BYD and Dongfeng Nissan has also entered an accelerated development period, and they launched electric vehicles. The service plan is very similar to BMW's service plan.
As far as Dongfeng Nissan's “E-Worry-Free” electric vehicle service program is concerned, the free installation of charging piles, the provision of long-distance travel services, and the reduction of after-sales maintenance prices are also the core of this program.
In order to better attract consumers, Dongfeng Nissan's “E-Worry” provides more additional services and subsidies. For example, Dongfeng Nissan provides not only free charging pile installation services for electric vehicles Kaichen Chenfeng users, but also a subsidy of 10,000 yuan for charging facilities in 2014.