The Southeast Asian market is the traditional advantage market for Japanese cars, and it is also the truck export market closest to China. Since the beginning of this year, the monopoly position of Japanese cars in the Southeast Asian market has been met with strong challenges from Chinese trucks and Korean trucks, especially the performance of Chinese trucks.
According to Chen Qingshan, deputy general manager of Futian Automotive's Overseas Business Division, Southeast Asian countries love Japanese cars from Japanese car companies for several decades, and Taiwanese users are highly receptive to Japanese cars, but in recent years, due to "made in China." With South Korea's light trucks intervening in the Southeast Asian market, competition in the region has become fierce. Japanese cars are divided into two major factions in the entire Southeast Asian market: First, Isuzu, which is highly accepted in most Southeast Asian markets; Second, Mitsubishi and Hino, which are highly accepted in the Indonesian market, Mitsubishi mainly provides light trucks for Indonesia, and Hino provides medium-sized ones. car. In the Southeast Asian market, Korean cars are also powerful competitors, mainly Kia’s light trucks.
Countries and countries in Southeast Asia have large differences in policies and environment, especially differences in the level of economic development. The Vietnam market is one of the relatively mature and rational markets. Vietnam accepts Chinese culture and is geographically close to China. Therefore, it is highly receptive to China's light trucks. "Jianghuai, Jinbei, and Futian light trucks are all sold more. China's light trucks have occupied a dominant position in the local market." A person from the Jianghuai light truck market department said.
Increase the Southeast Asian market to a strategic position
Since last year, JAC light trucks have significantly increased the number of dealers and marketing teams in the Southeast Asian market, so that the pre-sale and after-sales service support has been strengthened. A related person from the Jianghuai Light Truck Network Management Department stated that in the domestic market, the trend for trucks to win with services is very clear, while in overseas markets, services are even more important. Currently, Jianghuai Light Trucks has five offices in Southeast Asia and service stations are located throughout Southeast Asia. As Southeast Asian countries are Japanese car traditional markets, and their sales systems and financial systems are highly integrated, JAC light trucks have made great breakthroughs in Malaysia, Vietnam, Laos, and other countries by upgrading their service levels and accessories support capabilities, initially breaking the Japanese system. The monopoly of the car.
Fukuda Light Trucks also raised the Southeast Asian market to a strategic position. Chen Qingshan said that Futian focuses on markets in Vietnam, Thailand, Myanmar, and Laos in Southeast Asia. Different countries, different regions, and the focus of attention are not the same. Futian focuses on different products to constantly adjust its products. For example, Taiwanese users have high requirements for power, and Australian users are more concerned with emissions and vehicle safety. Futian has created different export vehicles based on different market conditions.
A number of Chinese truck companies have entered Southeast Asia
This year, a number of Chinese truck companies have entered the Southeast Asian market, including private car companies. CIMC Lingyu mainly manufactures powder and grain material carriers. For the needs of the Southeast Asian market in the past two years, it has manufactured 25 cubic meters of powder material vertical transport vehicles and three-axis 35 cubic meter powder material vertical semi-trailer transport vehicles. After several optimizations, it won the recognition and trust of Southeast Asian users. China's powder and grain material transport vehicles are almost horizontal tanks, vertical tanks are rare. In recent years, China's tankers have rapidly expanded into the Southeast Asian market, and product innovation has accelerated.
Recently, the “mi-ni†non-road dump truck independently developed by XCMG won hundreds of orders from the Southeast Asian market. "mini" off-highway dump trucks as Xugong Automobile's newly entered products in Southeast Asia, while promoting the growth of Xugong's overseas market, also marks a new step in the differentiated development of XCMG's automotive products in the Southeast Asian market.
Overall, there are more and more Chinese truck companies entering the Southeast Asian market, and their product lines are also very comprehensive. Japanese car market share is gradually being seized by Chinese trucks, and the monopoly position has been broken.