Last week, the report of Beijing Beichen Asian Games Village Auto Trading Market showed that due to the comprehensive fermentation of the “Second Purchase†policy, Beijing’s new car and used car transactions in July showed a negative growth, with 41,700 new cars trading, a growth of -1.88. %, lower than the national 10.46 percentage points, up -12.22% year-on-year, lower than the national 18.93 percentage points; used cars turnover 52,500 times, an increase of -15.32% from the previous month, down 23.9 percentage points from the previous month, an increase of -3.31% It fell 15.83 percentage points from the previous month.
In July, the new car volume and price fell at the end of 2013. Beijing officially introduced a new policy of restricting purchases. The new car index was reduced from 240,000 vehicles per year to 150,000 vehicles, and the lottery was changed to once every two months. According to Yan Jinghui, deputy general manager of the Asian Games Village Auto Trading Market, the “second-time purchase restriction†policy was fully revealed in July. The superposition of policies and off-season factors led to the decline of new car sales in Beijing in July, the lowest in three years (except February).
In addition, due to the chain reaction caused by the recent price cuts of luxury cars, many consumers are now waiting to see if the mid-to-low-end cars will also follow the price cuts, resulting in a downturn in the car market.
However, the imported car market achieved “one flower and one show†and maintained steady growth. Data show that in July, Beijing imported 6300 vehicles, an increase of 16.67% year-on-year, an increase of 28.89% over the new car; a 0.8% increase from the previous month, a decrease of 6.96 percentage points from the previous month; the volume of imported cars accounted for 15.1% of the new car transaction volume. Throughout the first half of the year, imported cars have maintained a good growth trend. From January to July, the cumulative number of imported cars in Beijing was 43,650, a year-on-year increase of 24%, higher than the average of the new car by 27.73 percentage points, accounting for 13.87% of the total new car transactions. .
According to analysis, under the spur of multiple factors, the imported car market has maintained steady growth. These include the implementation of the car loan financial policy by the manufacturers; the financial situation of the merchants has eased; the dealers have increased the impulse, and the cross-regional sales have been relaxed.
Yan Jinghui said that although Beijing's motor vehicles have implemented restrictions on purchases, the auto market has no obvious peak season. Sales in June, August and August continued to decline. However, benefiting from the impact of the national V standard switching promotion, the inventory pressure in July has been significantly eased. At the same time as the promotion of the first phase of the inventory of the V-digested country V, in order to worry that the overdue period can not be on the card, the dealers have reduced the number of cars entering; even some dealers stopped entering the new car to reduce the pressure on funds.
The promotion of the library made the price of the Beijing auto market almost bottomed out in July, and the profit was the biggest. The price concessions generally increased by 2,000-5,000 yuan.
Second-hand car transfer has fallen to a low point in July. It has been a trough in the traditional off-season. However, in the tightening of the restrictions on purchase and purchase, the second-hand car fell by -15.32% in July this year, compared with the same period last year (-1.45). %) increased by 13.87 percentage points. The purchase price of second-hand cars also fell overall, reducing consumers' desire to change cars. In July, the first phase of the national V new car clearing warehouse promotion, price concessions increased, the price of extruded second-hand cars was lowered; the cost of moving out of second-hand cars increased due to restrictions, and the purchase price dropped. According to the survey, the purchase price of used cars in July fell by 5% to 10%.
The data showed that the number of used cars purchased with configuration indicators fell by 36.6% in July compared with the same period of last year, as the new vehicle configuration index fell by 45.8%.
There are two other characteristics of second-hand car sales: the rate of out-migration and the old-fashioned ratio break through the high point. In July, the rate of second-hand car removal reached 42.9%, the highest point of this year. This was due to the expansion of channels, simplification requirements and other operational factors, which made Beijing's old car outbound rate a new high. However, with the increase in the number of restricted cities, the downward mobility rate under the same caliber will become the norm. In addition, the 87.3% of used cars in July reached the highest value in two years. The increase in inventory of used car dealers and the increase in the consumption of used cars in the city was the main reason for the abnormally high value of the old-fashioned exchange rate in Beijing.
At the end of August, the price is expected to bottom out and nearly half of August. Yan Jinghui predicts that inventory pressure will continue to increase in August, but it is basically in a sustainable range. It is expected that the sales of new vehicles will increase positively in August, which is basically flat or slightly negative. The turnover of used cars is basically the same as the previous quarter.
Although the market will still be in the low season, it is expected to bottom out at the end of the month. Recently, Beijing Morning Post reporters visited some dealers and found that some brands have already adjusted the price concessions of some models. The sales volume does not increase, but instead reduces the concessions. One dealer admits that the September forecast will usher in the “Xiaoyangchun†of the auto market. The callback is to prepare for the price cut in September.