Dick Blas, vice president of the automotive business unit at Microsoft, recently spoke at a conference held at Microsoft's headquarters, revealing the company's ambitious plan to make a significant entry into the automotive industry. He expressed the vision that "every car on the planet should run on our (Microsoft) operating system." According to reports, Microsoft's in-vehicle computing system is designed to alert drivers when their vehicle needs more fuel. In case of an accident ahead, it can warn the driver and suggest alternative routes. Additionally, the system can automatically handle toll payments on highways.
Currently, Microsoft's platform is already integrated into 23 different car models, including the BMW 7 Series. Blas highlighted that there are currently 650 million cars on the road globally, with 50 million new vehicles manufactured each year. He emphasized that the potential market for automotive software is comparable to the desktop computer market, signaling a huge opportunity for Microsoft as it expands its reach beyond traditional computing.
This move reflects Microsoft's broader strategy to diversify its presence and bring its technology into everyday life, from homes and offices to the roads we drive on every day. With the growing demand for connected and smart vehicles, Microsoft is positioning itself as a key player in the future of mobility.
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