At the 2014 annual meeting of the China Automotive Instrument Industry and the discussion of the new standard plan, “the development of products, technologies and quality of the domestic automotive instrument industry is very uneven, and there is a big gap between management capacity, production efficiency and equipment level among enterprises. At the same time, Breaking through the market pattern of their respective dominant parties and infiltrating each other's markets, they have aggravated the internal competition in the domestic automotive instrument industry. Developed automobile instrument companies have always possessed comprehensive advantages in the Chinese market competition, resulting in the survival of most auto brands in China. The space was compressed.” Chen Jianhai, secretary general of the Automotive Instrument Committee of the China Association of Automobile Manufacturers, highly summarized the development of the domestic automotive instrument industry in the past one year.

Uneven technical level

Liao Guoxin, instrument factory director of the automotive electronics business unit of BYD Auto Industry Co., Ltd., said: "At present, mechanical automobile meters have entered a period of decline, and electronic car meters are in the process of growth."

Chen Jianhai pointed out: “The development of automotive instrumentation is becoming digital. It is developing into an information center that integrates entertainment, communications, information, and other functions. With the application of digital control and communication technologies, automotive instrument development, production, and detection have entered a new era. Gradually realize networked control, online automated assembly and testing, but the technical level of various companies in the domestic automotive instrument industry is uneven."

Chen Jianhai divided the domestic automotive instrument industry companies into two categories:

One is a Sino-foreign joint venture and a wholly foreign-owned enterprise that develops product platforms abroad and imports production processes and equipment directly from abroad. Its technology development mainly relies on foreign parent companies.

The other type is domestic-funded enterprises, which have economic products and sales channels in the domestic market. Although technical transformation and innovation can meet the demand for the existing domestic models in terms of product output and quality, compared with the international advanced level, the technological equipment There is still a small gap between product technology.

Strong decline in foreign-funded enterprises

In recent years, the automotive instrument manufacturers in developed countries have entered the Chinese automotive instrument market. Chen Jianhai exemplifies: "The United States Johnson Controls Co., Ltd. and China FAW Group's affiliate companies set up new instrument companies, directly involved in FAW Group's passenger car and commercial vehicle series products, Bosch and Chery's affiliated holding company in the joint venture in automotive instrumentation And entertainment system production."

Liao Guoxin said: "Foreign automotive instrument companies entering China to invest and set up factories, mainly in the manufacturing sector, process and assemble the instrument products designed by their parent companies; at the same time, the confidentiality in product design, technology development, etc. is very strict and will not be given to Chinese companies. Provide learning technology opportunities."

There is a gap between the production efficiency, the average unit price of the product, the average profit rate, and the equipment automation rate among the enterprises in the domestic automotive instrument industry. Chen Jianhai introduced: “Foreign automotive instrument companies continue to develop steadily with their brand, technology, and the original international market supporting relationship, and have more market share. At the same time, most domestic auto instrument companies go downhill, market share and business turnover, profit Gradually decreased. Among them, most domestic small and medium-sized domestic automotive instrument companies can't make ends meet.”

Most domestic-funded automotive instrument companies mainly supply complementary products for domestic self-owned commercial vehicle companies. Chen Jianhai said: "The overall decline in the sales volume of the domestic commercial vehicle market has seriously affected the survival and development of domestic auto brand instrument companies."

Wang Daxi, general manager of Aerospace Science and Technology Holding Group Co., Ltd., deeply felt that domestic auto brands had a hard time.

Wang Dayu emphasized: "The domestic independent brand instrument companies can not rely entirely on self-owned brand vehicle companies and should break through the bottleneck and move forward with the supporting systems for Chinese-foreign equity joint ventures and the international market."

Chen Jianhai said: "At present, foreign instrument companies rely on technology, talent, brand, and financial advantages to compete for the Chinese market for self-owned brand passenger vehicles and commercial vehicles. This in turn adds to the competition in China's auto instrument market, leading to the operation of China's own brand automotive instrument companies. More difficult."

Liao Guoxin believes that: "State-owned auto instrument companies have not formed a scale and their profits have been negative. Although private auto meter companies are more competitive than state-owned enterprises, there are still large gaps compared with foreign-funded enterprises."

Chen Jianhai exemplifies: "In recent years, there has been a wholly foreign owned automotive instrument company that has created profits in China that exceed the total profits of the Chinese automotive instrument industry. Domestic auto brand instrument companies may be forced to exit the existing matching market."

There is a gap in standardization understanding

Developed auto instrument companies attach great importance to enterprise standardization and strictly follow the standards. They are always able to consistently launch products with strong market competitiveness.

Chen Jianhai said: “We have talked for a long time about the standardization of self-owned brand automotive instrument companies in China and we have made a lot of efforts, but it is not ideal. This is mainly a recognition issue.”

Corporate standards are different from national standards and industry standards. Enterprise standards are the basis for companies to engage in product development, production, testing and management. National standards generally cover only safety and basic aspects. Industry standards involve industry management.

Chen Jianhai pointed out: "Corporate standards are the core secrets of automobile instrumentation companies. It should reflect the standardization of automotive instrument companies' own products and management, and should be the criteria for product design, process, inspection, and production."

Chen Jianhai stressed: "The realization of enterprise standardization is the key to the normal development of self-owned brand automotive instrument companies in China."