On June 12th, 2014, the 19th Guangzhou International Lighting Exhibition, the world's largest lighting exhibition and LED exhibition for four days, was successfully concluded at the China Import and Export Fair Complex in Guangzhou. This year's show welcomed 2,261 leading brands in the world, and the number of exhibitors reached a new high. The exhibition area has also increased to 225,000 square meters, spanning 21 pavilions. The world's latest lighting products and solutions are also in this exhibition. Fully presented. With the rapid development of the economy in the lighting industry, the number of exhibitions has increased dramatically, leading to increased competition. In particular, the impact of various marketing models such as the Internet, media promotion, on-site investment promotion, and the impact of foreign lighting industry exhibitions and the limitations of the domestic lighting industry exhibition itself, the influence of China's lighting industry exhibitions is gradually weakening. China has entered the WTO but China's lighting exhibition has not yet entered the WTO. The Shanghai World Expo in China means that China has officially entered the world business stage. However, for the China Lighting Industry Exhibition, it has not yet entered the WTO. Domestic lighting companies participate in the lighting industry related exhibitions, not only do not get equal trade opportunities, but also suffer from all kinds of difficulties, domestic products can not really enter the international market, China has even become an international anti-dumping platform. Guangzhou International Lighting Exhibition: highlighting four major themes to explore the development of the industry According to reports, the 2014 Guangzhou International Lighting Exhibition focuses on four major themes, including sustainable lighting, smart lighting applications, engineering project development and integration of LED technology. Will be implemented in the high-end seminars in the same period. This year, the organizers introduced the new Light concept and hosted more than 120 seminars covering the four major areas of design, marketing, technology and communication. As Ms. Huang Baoqi said, the lighting solutions depend on the efforts of all parties. In 2014, the Light series will attract different lighting and LED industry sectors to discuss the future direction of the industry. Frankfurt exhibits state-owned enterprises need dignity At this year's Frankfurt Lighting Fair, system-level product integration makes it difficult to separate fixtures, modules and controls, and the tight connection between products increases the difficulty of commenting on individual components. Even so, BenCronin, a well-known professional media professional, has accurately captured the seven most prominent keywords. China's lighting industry has a very strong foundation and is the world's largest producer of lighting sources and lamps. According to statistics from relevant authorities, the export volume of China's lamps and lighting fixtures reached US$18.52 billion in 2013. However, China's lamps and lanterns are faced with the embarrassing situation of being unlicensed and repeatedly recalled. Rights, patents and various kinds of compensation are not uncommon. The Frankfurt exhibition is a world-class exhibition, with a pivotal position in the lighting industry and a huge influence. However, at the Frankfurt exhibition held in 2014, the domestic lighting industry was once again in a dilemma. In addition, according to informed sources, the organizers of the Frankfurt exhibition have a resistance to Chinese exhibitors and merchants, and have not fulfilled the obligation of the host to be enthusiastic and equal. The exhibitors and merchants in China have been subjected to a certain degree of neglect, products. The turnover rate is also extremely high in the 2013 Milan exhibition. At the 2013 Milan exhibition, the Italian lighting and construction technology exhibition attracts the most important from all over the world every year because the Italian lighting and energy market is more than 26 billion euros per year. Lighting manufacturers and design companies came to the exhibition to become the top event to lead the latest technology and design trends in the field. Activities include the participation of renowned artists, designers, sociologists, producers, economic experts and technical experts in the lighting industry. The exhibits cover all kinds of lighting appliances, lighting, electric light source products, energy-saving lamps, electrical components, materials and stage lighting of all Italian and international famous brands. The design level is high, and they are all leading fashion styles. Therefore, they are suitable for domestic lighting industry. Participate in competition or visit to learn and understand trends. The next page of the Milan exhibition is held every two years. It is divided into lighting and architectural technology exhibitions and energy technology exhibitions. The entrance threshold is extremely high. It requires exhibiting products with outstanding originality and strong artisticity. It must be guided. The characteristics of fashion styles are known as the top feast of art enjoyment. However, Chinese lighting companies have done extremely poorly in terms of originality, and the use of it has been widely used. At the 2013 Milan exhibition, many Chinese companies were refused to participate because they did not meet the standards required by the exhibition. Only a few were eligible to participate in the exhibition. The Hong Kong Exhibition and the Canton Fair are internationally recognized for their high quality. The latest lighting technology products are displayed every year, leading the most cutting-edge technology and attracting the attention and participation of thousands of exhibitors from many countries and regions around the world. The influence is enormous. The Canton Fair has received extensive attention at home and abroad for its wide coverage and influence. These two exhibitions, which should have promoted the development of the domestic lighting industry, have serious foreign trade tendencies and have little effect on promoting domestic merchants' cooperation and exchange. As a domestic comprehensive exhibition leader, it is a pity that it cannot effectively promote domestic industry cooperation and exchanges. Guangya Exhibition, Guzhen Light Fair Influence to be improved Guangya Exhibition is the largest, most influential and comprehensive lighting and LED industry exhibition in the country. It has great promotion for export and domestic sales, but has been promoted by international exhibitions. The impact of Internet marketing model shocks and self-restrictions. Due to the unique geographical influence of the lamp, the Guzhen Light Fair has always been the center of the lighting industry. It is a gathering place for procurement and promotion, and has attracted the attention of neighboring companies. However, with the emergence of major exhibitions across the country, the impact of multiple modes of Internet marketing has also felt tremendous pressure and frustration. In order to improve the influence, the organizers are thinking about change, and the 13th Guzhen Light Fair is being held. The corresponding measures have been taken to change the annual light fair to two spring and autumn light fairs. In addition, the organizers adopted the cross-industry exhibition for the first time, and some other industry booths were added to the Expo. It is reported that among the industries that have come to participate in the exhibition, some industries themselves are very good because of the freshness of the audience. The results of the exhibition are quite good, while others are rarely asked. Of course, cross-banking also caused a certain degree of confusion, which made visitors different and novel, and also doubted whether the grade of the exhibition would be reduced. It is not known what effect this change will bring. Analysis of the exhibition market prospects At present, the status quo of China's lighting industry exhibitions is more than three: the number of exhibitions, the number of sponsors, and repeated exhibitions. The increase in the number of exhibitions has caused confusion in the exhibition industry, scattered passenger traffic and fierce competition in the exhibition, but the effect is weaker. This is one of the main reasons for the increasingly weak exhibition. There are many organizers, and their respective inconsistencies and their respective interventions will undoubtedly increase the complexity of the operation of the exhibition, so that the exhibition will not achieve the expected results in terms of facilities, activities and services, thus reducing the effectiveness of the exhibition. Repeated exhibitions will not only cause waste of resources such as manpower and money, but also the activities of poor performance will cause the psychological fatigue of the participants of the exhibition, causing a psychological aversion to the exhibition mode, thus completely abandoning this channel. . China's exhibition economy is now in a very chaotic period, and this period is another period of optimal development. This period is called the market competition period, which is the survival of the fittest in the survival law. The scale and density of lighting exhibitions at home and abroad are getting bigger and bigger, and the quality of LED products is mixed, mixed, misleading and misleading. It is inevitable that people will have a sense of fog. In the face of so many lighting exhibitions, exhibitors should Product positioning Effectively select the right exhibition, use the exhibition as an international professional platform to grasp the best business opportunities.