Is the 2017 joint venture brand really vulnerable?

In the past 2017, the domestic passenger car company TOP 20, the most declining sales volume was Beijing Hyundai (because Dongfeng PSA had not entered the list), the highest increase was in local car companies, including Geely, SAIC Passenger Cars and Guangqi Chuanfu basically increased by more than 37% year-on-year. Followed by luxury brand manufacturers, the sales growth of Beijing Benz and BMW Brilliance BMW was also above 24%.

In the final year of the purchase tax preferential policy, the joint venture car companies first entered the “new normal market” with a low growth rate. Is the general joint venture brand in 2017 truly vulnerable to the aggressive "upside attack" of local brands and the "down pressure" of luxury brand terminal sales?

the answer is negative! Joint venture brands are not so vulnerable. On the contrary, many car companies will pay more attention to the differences in demand of Chinese consumers and their demands for quality, design, and price, as well as the rigid requirements for new energy and smart cars in the Chinese market. In the "Late Reading Auto Market" 2017 Finals - Joint Venture, let's take a look at what the joint venture brands have experienced in 2017!

I. American brands: beneficiaries of consumer upgrades

Second, the German brand: Way to bring more self-confidence to the North and South public!

Third, the Japanese brand: Honda's popularity can also be prolonged?

Fourth, the Korean brand: re-start after falling into the valley!

V. Legal Brands: Lost China's PSA After a Heavy Setback