In recent years, the development of China's new energy vehicles has become the biggest entrant in the automotive industry driven by the dual â€œenginesâ€ of policies and markets. In September 2017, China launched the exit schedule for the study of traditional fuel vehicles, and the â€œdouble pointsâ€ policy that has received much attention is also about to be released. This is after China, such as France, the Netherlands, Germany and other European countries proposed to stop selling fuel vehicles, China has also put this plan on the agenda.
In the future, it will be a foregone conclusion that new energy vehicles will become the key development targets for manufacturers. But on the other hand, the non-negligible used car market has given them a big hit, which is not even as good as the new energy over-products â€“ hybrid models.
Oil-electric hybrid VS pure electric
China Automobile Value Preservation Research Committee released the "2018 China Auto Maintenance Rate Report" and the research results of new energy vehicle maintenance rate. The report shows that the residual value of pure electric vehicles is attenuated faster. According to the consumption law, every 18 months of consumer goods will be difficult. The estimated rate of change is changing, and the opportunities and risks of China's own brand pure electric vehicles coexist.
The data shows that most new energy vehicles have lost half of their 3-year residual value. As a high-end representative of new energy vehicles, Tesla Model S's 3-year hedge ratio is only 58.8%; and several other new energy vehicles that are highly regarded in the new car market, such as Beijing Auto E series, 3-year hedge ratio 46.6%; Chery E5's 3-year hedge rate is 42.2%. The residual rate of new energy vehicles is not high, or it is the main reason that restricts its development in the used car market.
On the other hand, the hybrid models of oil and gas, the top five residual rate are Japanese cars. The number one is Rayling. After 3 years, the residual rate is 81%. Even if the hybrid model has a higher hedging rate than the pure electric model, such as BYD Qin (2015 1.5T Cool Black Knight Ultimate), 3 years later. The hedge ratio is also above 63%.
The reporter of "China Times" found that by the visit to the second-hand car market in Huaxiang, Beijing, most of the used car dealers said that they would not do the new energy car business, and the process of using the used car is not very familiar with the car. Merchants will also put prices down very low and transfer risks. According to a person familiar with the used car industry, taking the Tesla Model S on the card in 2015 as an example, the two-year car age preservation rate is 69%. Compared with the traditional fuel vehicles of the same value, the residual value is less than 50%, and the preservation rate is embarrassing.
Luo Lei, deputy secretary-general of China Automobile Dealers Association, believes that in the second-hand electric vehicle market, battery quality, endurance and manufacturer's warranty are important factors affecting the new energy vehicle's maintenance rate. Generally speaking, after the new energy vehicle is transferred, the warranty will not follow, the battery will be faulty, and the maintenance will be very expensive. This is a concern of consumers.
Pure electric vehicles also have a big value proposition - product changes too fast. Take the recent introduction of Beiqi New Energy EX360 as an example, the starting price is 79,900 yuan, and the comprehensive mileage of the Ministry of Industry and Information Technology is 327 kilometers. However, in 2017, the transaction price of EV160 was about 75,000 yuan. The insurance plus the card fee, and finally landed around 80,000 yuan. The car was fully powered for 160 kilometers.
If consumers want to sell their EV160 this year, even if they are in the condition of a new car, the mileage is only a few thousand kilometers, but they are faced with a situation in which they cannot sell. The reason is that the new car's cruising range has risen to 360 kilometers, and the price is only 5,000 yuan higher. This situation is very affecting the preservation rate of the old models.
New energy repurchase policy
For new energy vehicles, there is currently no set price system for judging. The market only determines the final price based on the cruising range and the degree of supply and demand.
In response to the above market pain points, new energy vehicle manufacturers have launched repurchase services to stabilize the market price of used cars. Taking Beiqi as an example, Beiqi New Energy announced the official launch of the 180 million new fund. The old-for-new plan is only for Beijing Automotive's largest market, Beijing. The biggest beneficiary of the project is the E150EV owner. According to different vehicle conditions, the depreciation price is about 45%-55% of the market price (the price in Beijing is about 84,800 yuan -96,900 yuan), and the subsidy is 5,000 yuan. The models are EU260 and EX200.
The repurchase policy will not only help stabilize the price of used cars, but also promote the sales of new cars. In a city like Beijing, where the number of new energy vehicles is limited, the number of new energy vehicles is fierce. With the repurchase policy, consumers are actually buying a guaranteed product.
In this regard, BYD also has the same view, "From now on, the new energy used car market is still a blank." BYD Sales Co., Ltd. Beijing-Tianjin Marketing Director Zhao Changjiang said that BYD is already considering the repurchase plan for used cars. The planning and standards for new energy vehicles used cars will be introduced before the end of the year to solve the transaction problems for the owners of BYD new energy vehicles.
In terms of imported cars, Tesla also took the form of repurchase. According to the analysis of experts, the repurchase service plan implemented by Tesla belongs to the promotion policy of special period, and the purpose is more to break the psychological barrier of new brands entering the market. Stimulate sales. It is reported that the policy has been cancelled.
In 2017, the sales volume of passenger cars was 24.238 million, of which the production and sales volume of new energy vehicles in China reached 794,000 and 777,000 respectively. The base of new energy vehicles in terms of possession is small, which is also a major cause of price â€œinjuryâ€. The low value of second-hand new energy vehicles is a fact, but in terms of the current speed of new energy development, new energy vehicles will become the dominant market in the future. Today, in the early days of the development of new energy vehicles, car purchase repurchase policies have a positive effect on consumers, manufacturers and the industry as a whole. However, the repurchase method is only a temporary solution in the development of new energy vehicles. After all, when the market truly forms a scale, new energy vehicles can achieve value preservation.
According to the industry, when the quantity is 10 million units, the used car market will truly enter a booming period. This means that in the next three or four years, China's second-hand new energy vehicle market will really start.
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