In 2017, it has been six years since Dongfeng implemented the "grand autonomy" strategy. In the past six years, Fengshen, Fengxing, demeanor, scenery and other main board blocks have undergone a difficult and groping stage. Along with the rise of independent brands as a whole, Dongfeng has gradually become more autonomous and on a more accurate and healthy track. Near the end of the year, various brands also handed in different answers, and in 2018, they will continue to push MPV and SUV markets.

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Dongfeng Fengshen: A Solid Foundation for Accelerating Run in 2018

Dongfeng Fengshen has been active in the market for eight years as an autonomous passenger car brand owned by Dongfeng Motor Corporation. 2017 was a crucial year for Dongfeng Fengshen. The brand entered the 3.0 era of products and will lay a solid foundation for the “13th Five-Year Plan” to accelerate the brand upwards. In terms of market performance, Dongfeng Fengshen’s total sales volume reached 114.5 thousand units in November, and the overall performance was stable. The compact SUV Fengshen AX7, the main force of Fengshen’s sales, has sold 200,000 units since its launch and has taken a place in the market segment.

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In the opening year of the “Thirteenth Five-Year Plan”, Dongfeng Fengshen completed a production and sales volume of 150,000 units at a rate of 49.5%. According to Dongfeng Fengshen planning, by 2020, the brand will strive to achieve an annual sales target of more than 500,000 units. To this end, Dongfeng Fengshen will eventually form a “3636” product pattern during the “Thirteenth Five-Year Plan” (3 cars, 6 models). SUV, 3 image products and 6 new energy vehicles). In 2018, Dongfeng Fengshen will continue to exert its efforts on its products and compete with its own brands at a faster pace. In 2018, Dongfeng Fengshen will launch a medium-sized SUV for large space customers, codenamed X37; the flagship model Dongfeng A9 is expected to undergo a new configuration upgrade during the Beijing Auto Show. In addition, in the field of new energy, Dongfeng Fengshen will launch the first pure electric SUV based on AX5 - AX5-EV. At the same time, on the engine side, Fengshen will introduce the 1.0T three-cylinder small-displacement supercharged direct-injection engine independently developed by Dongfeng Group. The new engine will be the first to be equipped on the AX3 and AX4 models. The following compact-class models are expected to be popularized in the future. . With the introduction of small-displacement turbocharged engines, Fengshen’s product competitiveness will also be stronger.

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At present, Dongfeng Fengshen has nearly 300 first-tier dealers, and it will have a net increase of 50 dealer outlets every year. Dongfeng Fengshen will plan in accordance with the “Windscape Plan 2.0”, continue to strengthen the network sinking, and do a good job of “pursuing a business” strategy to follow the countryside. At the same time, Dongfeng Fengshen will do a good job of product life cycle management according to the principles of precision customer and precision market, match products to different levels of customers, and provide excellent customer service experience. With Dongfeng Fengshen laying a solid foundation, Dongfeng Fengshen is expected to enter the rhythm of accelerated running in 2018.

Dongfeng popular: Keep up with market upgrade demand continues to force the SUV market

2017 is a crucial year for Dongfeng Popularity 2.0's strategic layout. From the perspective of market performance, cumulative sales volume in the first 11 months reached 209,700 units, and 57,908 units of the Kingdee X5, the main model, were sold. At the passenger vehicle level, Dongfeng’s transformation and upgrading are popular. It is in a stable and rising stage.

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In 2018, it will also be a big year for Dongfeng popular products. Its annual sales target will also target 350,000 vehicles. Currently in the auto market, high-level MPVs and seven SUVs are maintaining a steady and rapid upward trend. Dongfeng is currently popular in cars, MPVs, and SUVs. In 2018, Dongfeng will continue to develop SUVs while maintaining the advantages of MPV. Judging from the new car planning, Dongfeng is popular at least in 2018, including its first midsize 7-seat SUV-Jung Yi X7, high-end business MPV-CM7 replacement model-F700, third-generation King Plaza X5, new small SUV and pure electric compact SUV Wait for 5 new cars.

Dongfeng Fashion will also speed up the efforts to sort out the brand and its AB network sub-network sales, namely “Lingzhi.com” and “Jingyi.com”. These foundational work will surely bring great help for sales promotion. At the same time, it will be popular with independent new energy sources. The sales service system has started construction, including B2B and B2C sales, as well as various channels such as city experience stores, exhibition areas, and online experience shops. It is believed that with the launch of more models that meet the needs of the market, Dongfeng Popular Product 2.0 era will burst out more energy in the market competition.

Dongfeng Scenery: Success in Realizing Commercial Transfer by Upgrading from Single Explosion to Multiple Blossoming

With the popularity of the scenery 580, Dongfeng Xiaokang’s commercial-passenger road has achieved initial success. Dongfeng Xiaokang Motor Company’s sales reached 367,900 units in the first 11 months of this year. Millions of vehicles sold in November this year reached 17,617 vehicles.

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At this year's Shanghai Auto Show, Dongfeng Scenery released the “Super Smart Strategy”. From 2015 until 2025, Dongfeng Scenery will form a team of thousands of experts, join 29 members of the Super League, and invest RMB 10 billion to launch three. Daewoo platform, 7 or more new models. At present, Dongfeng Landscape has six SUV/MPV products such as 580, S560 and 370, and will continue to focus on these two areas in the future. In 2018, Dongfeng Scenery will have 2 new SUVs and 1 new MPV model unveiled and launched to complete the product camp in the SUV and MPV fields. With the expansion of the Dongfeng scenery product camp, it will be expected to change from the one-of-a-kind of the scenery 580 to more blooming.

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In terms of channel construction, Dongfeng scenery conforms to the “Super Smart Strategy” and this year launched the construction of “Smart” Experience Stores. By 2020, it plans to build 200 experience stores in the core business districts of first- and second-tier cities nationwide. Let more people experience the smart products of Dongfeng scenery. In terms of marketing, Dongfeng scenery will also continue to focus on fan marketing and experience marketing to enhance customer stickiness.



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