According to industry analysts, the current penetration rate of LED lighting is only 20 to 30. In the next five years, the penetration rate of LED lighting may exceed 80, and the development space is very large. The output value of upstream and downstream LED lighting in the country will rise from 350 billion yuan to 380 billion yuan last year to 450 billion yuan to 450 billion yuan this year, and will exceed 100 billion yuan in the next five years. The LED lighting penetration rate in the Chinese market is expected to exceed 70 in 2017. The Chinese LED industry has also seen a number of leading companies in the fields of chip, packaging, lighting and display. The Nobel Prize Committee said in a statement: incandescent lamps illuminate the 20th century, and LED lights will illuminate the 21st century. Despite this, the LED lighting industry still faces problems such as homogenization. Osram, the traditional lighting source, will be shrinking in China. The market for traditional lighting sources such as incandescent bulbs and fluorescent tubes is shrinking. European lighting giant Osram has announced a layoff of 7,800 people, accounting for approximately 35,000 people worldwide. 22. The positions to be reduced are mainly in the manufacturing sector, and a small number of management and sales personnel. The strong demand for LED lighting products in the market has made OSRAM's LED desk lamp and lighting system segment particularly successful, with sales up 68% over the same period last year. Among the 36 plants currently owned by OSRAM, only two (Regensburg, Germany, Penang, Malaysia) Production of LED. OSRAM is expected to spend more than 100 million euros to set up a new LED factory in China. Philips split lighting business in 2016 or will be independently listed Philips separated the 123-year-old lighting business, said it will merge the medical and consumer electronics sectors into a single company, and will still serve as the core business of Philips. At the same time, the company also plans to get rid of the lighting business, and it is possible to promote the business to be listed separately in 2016 at the earliest. The Philips CEO said in an interview that although the lighting business system is huge, the expectations for the LED business are too high, and the actual performance is not as expected, leading to the direct divestiture of the lighting business. Global energy efficiency market reaches $310 billion annually According to a report from the International Energy Agency, more environmentally friendly products are beginning to have a huge impact on energy consumption in many countries. In the 18 countries surveyed in the report (including the United States, Japan, South Korea, and the United Kingdom), from 2001 to 2011, terminal energy consumption decreased by 5, mostly due to investment in energy efficiency. The implementation of relevant policies is also helping to save energy. These policies encourage the replacement of older incandescent lamps with more energy-efficient bulbs such as energy-saving lamps and LED lamps. Scientists in Japan and the United States won the 2014 Nobel Prize in Physics for inventing LED technology this week, which allows LED lights to be found all over the world. The homogenization of serious industrial chain integration is the trend of the industry after the LED tide, the phenomenon of product homogenization is more and more serious, LED products are mostly based on traditional products, imitating no door, innovation is powerless. First of all, LED lighting is a new type of energy-saving industry, which is favored by the government and enterprises. It is precisely because of its new model of imitation and reference, in other words, lack of experience. Secondly, the price of LED products has gradually declined to the level acceptable to the public, but the fierce competition has also led to unstable product quality, and the specific measurement standards have not yet been standardized. Enterprises need to focus on channel development. Of course, while the channel is established, it must also drive the development of technology, management and brand. In the face of current market conditions, industry chain integration is the trend. In the future, intelligence will be the development direction of LED lighting. In June this year, Apple launched HomeKit, a smart home management application. The cooperation list includes lighting manufacturers Philips and Cree. It is understood that Philips has launched a smart LED decorative light system Hue. Sunlight also cooperated with Jingdong this year to launch an intelligent lighting system, and plans to cooperate with Alibaba and Xiaomi. The country is in the golden period of rapid popularization of LED lighting. When the penetration rate of LED lighting reaches 80 in a few years, the life of LED lamps is longer than that of incandescent lamps and fluorescent lamps. The growth rate of the industry will inevitably slow down, and the intelligence will be new. Blue Ocean, therefore, sunshine lighting has to pave the way for the company's sustainable development. Jiang Guangjun, deputy general manager of Zhenmingli Domestic Center, revealed that urban energy conservation and industrial energy conservation will be combined with semiconductor lighting (LED lighting). Tsinghua Tongfang and Zhenmingli will create an integrated energy-saving solution to put intelligent buildings, intelligent lighting, smart air conditioners, etc. On the same energy management platform. The intelligent production of LED lamps is also a trend. Jiao Genxiang, deputy general manager of Zhongwei Optoelectronics, believes that China's demographic dividend is gradually disappearing and cannot meet the growing demand for large-scale production. Zhongwei has helped Sun Lighting to launch an automated production line, which can recover investment costs in about one year.