Recently, Shanghai General Motors announced that its cumulative sales volume has exceeded 10 million vehicles so far. Since its inception, Shanghai General Motors has used tens of millions of steps in just 17 years, once again setting a record for the development speed of domestic passenger vehicle companies.
From the start of the project, the first product was released in only 23 months, and the first million sales were achieved in 8 years; from 2010, it became the first passenger vehicle with annual sales of more than 1 million in the domestic automobile industry. The company has achieved a cumulative sales volume of 10 million for the current 17 hours. With the continuous “Shanghai GM Speed,†the company has again and again set a record for the automotive industry. Since its establishment 17 years ago, Shanghai General Motors has insisted on “customer-centric and market-orientedâ€, innovatively integrated domestic and foreign advantageous resources, and forged a systematic competitive advantage that covers the whole business chain. At the same time, Shanghai General Motors has always been committed to building a car and educating people and fulfilling outstanding corporate citizenship. It has built up a corporate culture and a contingent of talents that are constantly innovating and advancing, and constantly surpassing itself, and upholds the concept of a harmonious and win-win development and positive returns. The society has laid a solid foundation for the healthy and sustainable development of the company.
At present, the country’s economic development, automotive industry trends, and market and consumer demand all face major adjustments and changes. Under the new situation, Shanghai General Motors will fully promote the company's entire business chain system to improve its ability to respond to changes in the market and consumer demand, as well as its ability to integrate globally advantageous resources, with the concept of “Excellent Excellence in Business Developmentâ€. Covers the system competitiveness of the entire business chain including R&D, manufacturing, procurement, and marketing. By continuing to deepen the "Green Future" strategy, Shanghai General Motors will further develop green energy-saving technologies, improve the layout of new energy products, and make innovative use of new technologies, new processes, and new materials to set a benchmark for technological advancement in market competition.
In the face of the normalization of China’s economic growth and the far-reaching impact of the cross-border of the Internet, Shanghai General Motors will continue to adhere to the “multi-brand, full-series, and differentiated†approach. The Buick, Chevrolet and Cadillac brands will be based on a richer spectrum of products based on consumer demand and will cover all major market segments in a comprehensive manner, consolidating Shanghai GM’s leading position in the market and expanding its leading edge. According to the plan, not only the Buick and Chevrolet brands will boost Shanghai General Motors as the first dual-brand automobile company with annual sales of more than one million yuan, but also the Cadillac brand will continue to improve its product range in 2015 with an annual sales volume of 100,000 units. Spectrum, enhance product competitiveness, maintain the current rapid growth trend, establish the mainstream position in the luxury car market. At the same time, Shanghai General Motors will continue to innovate its business model, shifting from simply focusing on the product to focusing on the customer experience of the entire product life cycle and the life of the vehicle, and on the networking, automotive e-commerce, automotive finance, and customization. Focus on services and other areas, and actively develop the blue ocean market, and open up new business growth points for the company's sustainable development.
Standing at a new height of tens of millions, Shanghai General Motors has opened a new chapter in corporate development. Focusing on the future, Shanghai General Motors will continue to adhere to the concept of “Building a Better Car Life for Consumersâ€, step up efforts to build a core competitiveness that faces the future, and make solid progress towards the long-term goal of “Leading at home and having international competitivenessâ€.