With the start of a new round of volatility and the promotion of China's energy conservation and emission reduction slogan, LED lighting is an important industry for energy conservation and environmental protection. As one of the main energy-saving products in the 12th Five-Year Plan, the development process of the LED industry can be described as a tortuous process. Advance, some people say that 2014 is the first year of the LED industry is also an outbreak year, especially the blue LED won the Nobel Prize is undoubtedly the LED industry to add tiger wings, however, the LED industry's roads, debts, LED industry integration M&A issues, especially the NVC lighting control battle, Philips split lighting and medical sectors, etc., these are calling for LED companies to accelerate the pace of change! Affected by the country's macro economy, the LED industry's performance in the first half of the year is not ideal, LED companies are happy. Judging from the published financial reports, the performance of LED listed companies is clearly polarized. Many analysts pointed out that LED companies will set off a new round of bankruptcy reshuffle, and companies will also turn to high-value-added LED products such as smart homes. After e-commerce and other Internet tides, the O2O model and e-commerce channel have become the new favorite of the LED industry, but this industry has never attracted more attention today. Nowadays, Jin Jiu Yin 10 is in full swing. Under the huge siphon effect of the brand, the polarization in the LED market will accelerate. The problem has come or been subverted, or eliminated, the LED industry's big change is blowing. Some large-scale LED companies have been in crisis, and these are just the epitome of overcapacity and survival of the fittest. In a larger context, China's manufacturing industry must not only transform into China's intellectual development, but must also accelerate the Internet, otherwise it can only wait for the fate of being eliminated. Good is getting better and better, worse and worse, it is still the unchanging truth. And which companies will be eliminated? Why are these companies rapidly declining? It must be noted that although the old competition standards are still important, such as internal strength cultivation, brand building, product innovation, quality and quality, etc., which will affect the life and death of enterprises, the new subversive forces have changed the face of the industry. They are popping up like mushrooms, and any fulcrum brings huge leverage. Now, let us comprehensively weigh the impact of new and old standards, and re-examine the vision of future competition to see which LED companies will be eliminated. 1. The user is blind, the enterprise is always the first place away from the user-driven user, and the fate of the LED enterprise must also be the user. Transforming e-commerce, exploring O2O, and accelerating Internetization, in the final analysis, change for the user. Users are not only the life and death proposition of Internet companies, but also the values ​​of the rise and fall of LED companies. Events that have occurred in various industries have shown that companies that are far away from users are the most dangerous. Give the user to the channel provider? I only know that there are users who sell goods. No contact with the user, no interaction? Can't change because of the user's needs? In short, a large number of LED companies are still trapped in the quagmire of traditional enterprises, unable to operate and innovate according to user needs. For them, adapting to the user drive is really difficult, and the overall cost of the enterprise transformation is really amazing. But away from users, it has a profound impact on the competitiveness of enterprises. If you do not innovate from product models, marketing models and operating models, and even technical means, LED companies continue to maintain operating mode, and can only increasingly deviate from users. For some emerging companies that are in the ascendant, or industry giants who dare to cross-border, they all have distinct characteristics, and users contribute great value to corporate marketing, design, R&D, production and service. Therefore, the user driver should also be the ultimate proposition of the LED enterprise. The quality of the transformation directly determines the future life and death. Reducing user blindness is not a one-off process. LED companies can gradually change their proximity to users, such as compressing marketing channel levels, compressing internal management structures, debuting social media applications, and encouraging users to participate in innovation, which helps to enhance the user value of the enterprise. And those enterprises that are still sluggish will inevitably become desperately distorted and even be driven out of the market because of the loss of user value. 2. The genetic difference is very far away from the Internet. In the past few years, the LED lighting industry is still mainly played in the traditional application channels, and the LED enterprise transformation Internet is difficult, so it is still difficult to have clear and reasonable answers. Doing electricity e-commerce losers to earn more people, LED industry test water O2O is also often glamorous, turned into an Internet company is even more ambiguous. Many companies paid tuition, but found nothing left. Why, that is, it is difficult for enterprise genes to match the Internet, but it is rushing into the terminal competition. Most LED companies are still in the traditional enterprise, and even the information construction is still in the early stage. It is far from the internal management platform, and the bottom-up and instant management are far apart. In terms of user-driven, data-driven, etc., it is even more in the mirror, in the water. This is also the case. Although the kaleidoscope of the Internet is very good, the LED products sold by network e-commerce are diverse, but it is difficult for LED companies to share dividends. The Internet of enterprises is not only the Internetization of the operation mode, but also the integration of internal and external coordination, the marketing service and the Internetization of the supply chain, and the interconnection of the Internet ecosystem through internal management innovation. The LED industry is not only low in industry concentration, but also has a complex subdivision. It belongs to the traditional manufacturing industry, and it is necessary to first do a good job in embracing the Internet. At this stage, it is advisable to gradually promote the process of enterprise Internetization, and to achieve various socialized application platforms by implementing internal management platformization and internal and external synergy integration. Those enterprises that still remain in traditional manufacturing thinking have not undergone profound Internet reforms, and thus have lost opportunities and lost competitiveness in market competition, and have been subversively eliminated from the industry market. 3. Foaming, management out of control, lack of liquidity From the perspective of the external environment, defoaming is a major trend in the current Chinese economy. From the current market feedback, furniture, building materials, mahogany, flooring, etc. are facing overcapacity problems, and the user demand is increasingly diversified and with the rise of customization, the critical point of the market from hot to cold has arrived. It is undeniable that the explosive growth of the LED industry in the past few years has masked many of the fatal flaws of enterprises, especially the problem of extensive operation. Many enterprises have too large stalls, too much pursuit of enterprise scale advantage, unbalanced investment ratio allocation, out of control in management and capital, and serious debts in product innovation and brand building, resulting in a cliff-like fall. This year, many LED companies are facing bankruptcy and reorganization. The new wave of lighting enterprises in Guangdong has been closed down, which is closely related to more or less of the above problems. Such as Huayuanxuan, Fuzhidao, Huaren Industrial, etc., due to a series of problems caused by the financial crisis, eventually dragged the company into the bankruptcy crisis. It is a series of profound changes that have brought the LED industry into a period of big integration, and the survival of the fittest and industry concentration has accelerated significantly. Practice has proved that those enterprises that are only pseudo-strong in scale will inevitably face the life and death proposition of enterprises in the process of squeezing the bubble. 4. No exercise, lack of entrepreneurial spirit, no fighting, no battle, no fans, no future. Nothing to do, often means that the brand and the times are incompatible, and 70S, 80S, 90S and other groups do not resonate, corporate brand building is often as duckweed. How to raise emerging brands such as Xiaomi, the first is to be able to clean up the ground from the festival, and to win the battle. And there are festivals, not only the humanistic feelings and social responsibilities of the big people, but also closely related to the active group. Only by letting the product inject more emotions into the times, highlighting the pursuit and value of the entrepreneurs, can we have the rhythm of resonance with the users. And those companies that have lost their nude swimming in the tide, I am afraid to first reflect on the following, the company's exercise and pursuit of problems. Nowadays, the industry revolution has just begun, especially the entrepreneurial spirit of pioneering and innovative, especially the decision-making wisdom that entrepreneurs boldly choose. Entrepreneurship is a grand proposition for the economy. LED companies in particular need entrepreneurship, and one company after another rises and falls because of the helm. Judging from the survey, those companies whose performance has risen against the trend this year are all unique in that they have a unique spirit of ethos, and there is no positive exception. The brand has strong feelings and exercises, and it is a micro-innovation for ten years. . From the Songbao Kingdom, which promotes the concept of love, to the sunshine ceramics that are the first to build ceramics, from the capture of the hearts of consumers, to the European-style wooden doors that continue to cultivate internal strength, these companies have continued to rise in recent years. The rhythm and sentiment are superior.