In addition to buying cars and selling cars, the Internet transformation for the aftermarket service is currently underway.
Aftermarket, after the sale of automobiles, the various services around the use of automobiles cover all the services that consumers need after buying a car, including car beauty, car maintenance, car modification and many other services.
According to some industry insiders, the size of the automotive aftermarket is close to one trillion and is still expanding. According to the research report of Everbright Securities (601788, stock bar), there are about 130 million vehicles in the country with an average age of 3.23 years. It is estimated that the number of over-protected vehicles in China will be about 67 million in 2015, accounting for 54% of the total car ownership. The automotive aftermarket is subdivided into 19 major directions. At present, the market is mainly focused on maintenance and maintenance. In the past two years, the output value of the automotive aftermarket is about 600 billion to 800 billion yuan. It is expected that with the gradual extension of the average age and the steady growth of car ownership, the output value of the automotive aftermarket will exceed one trillion.
The ever-increasing overall car ownership, coupled with the diversification of car demand, has directly led to the booming development of after-sales services, especially as some Internet companies have begun to enter this market and are trying to transform the Internet.
An industry insider who asked not to be named told the reporter of "Daily Economic News" that the companies that use the Internet to do post-market maintenance are Carradine, Tesco, and car ants, most of which use online diversion. , offline mode of joining.
It is understood that at present, the automobile after-market maintenance enterprises involved in the Internet form are mostly concentrated in the service field, such as car washing, beauty, etc., and there are not many spare parts involved, and the Tighu car network chooses tires as the entrance.
In this regard, the above industry insiders also pointed out that this O2O focuses on offline integration capabilities, future winners or based on online traffic + offline integration.
According to public information, the company has been established in early 2012 and is headquartered in Shanghai. At present, it employs about 400 people. Its business covers 19 provinces and more than 200 cities across the country. It is a large vertical market car maintenance market in China. .
For why the choice of tires as a cut-in, Togo CEO Chen Min told the "Daily Economic News" reporter that traditional users change tires generally in 4S shops or repair shops, but these stores are not the same price, the price is not the same, the services provided The same, so it is difficult to have a good user experience.
However, Chen Min also admitted that the current concept of the aftermarket is very hot, but it has not yet ushered in an outbreak. From a macro perspective, last year's car production and sales volume was 20 million, and it is currently growing at 20 million per year. In the next 3 to 5 years, maintenance will become another "one car market", and the post-market and new car market will have a lag in time, almost 2 to 3 years, so even if the current data, car ownership and Production and sales are very large, but it is still necessary to keep a clear understanding of the market, that is, most car owners are still used to 4S shop for maintenance, it is more difficult to change this habit in a short time.
"From the perspective of the future, the automotive aftermarket is undoubtedly a very hot field, but it also requires the efforts of all parties. It took the United States more than ten years to complete the Internet transformation of the automotive aftermarket. China will have at least three to five years. Chen Min pointed out.
In addition, spare parts are also an important factor. Due to the special relationship between the manufacturer and the dealer, it is difficult for the car manufacturer's spare parts to circulate outside the 4S shop. As a result, many owners have no choice but to choose a 4S shop.
Chen Min told the reporter of "Daily Economic News" that at present, the automobile after-market maintenance enterprise involved in the Internet is still more important than the e-commerce attribute, because the auto parts have strict requirements on the matching accuracy of the models, and most of the enterprises are for the category, And the management of the supply chain can not reach the level of 4S shop, so most car owners still tend to go to the 4S shop for repairs.