The signing ceremony of the strategic cooperation agreement between Michelin (China) Investment Co., Ltd. and Yangzhou CIMC Tonghua Special Purpose Vehicle Co., Ltd. was held in Yangzhou. Mr. Lu Huifeng, Vice President of Michelin (China) Investment Co., Ltd. and Mr. Liu Hongqing, General Manager of CIMC Tonghua, signed the contract on behalf of both parties. This means that after Michelin supplied the products to CIMC Tonghua for more than ten years, the two sides raised their cooperation to a strategic level for the first time. In the future, in addition to the medium- and high-end series of chemical tanker trucks, tanker trucks and walking mechanisms produced by CIMC Tonghua, all of them will be equipped with Michelin tires. The two sides will also cooperate in marketing and brand communication.
In addition, the two sides held high-level meetings during the same period and conducted full communication and communication on future cooperation and development. Mr. Lu Huifeng, Vice President of Michelin (China) Investment Co., Ltd. said, "We not only provide quality tire products, but we will also work harder to deliver advanced services and concepts to CIMC Tonghua and CIMC Tonghua's end users. Michelin also I am very pleased to open up the global tire sales and service network to CIMC Tonghua and the entire CIMC Vehicle Group to help the promotion of CIMC vehicles in overseas markets, and ultimately achieve multi-win results."
General Manager Liu Hongqing said: "I am very pleased to sign a strategic cooperation agreement with Michelin. CIMC Tonghua will use this as an opportunity to comprehensively deepen the cooperation with Michelin and extend the experience of this cooperation to other factories of CIMC vehicles. "
Michelin and CIMC Tonghua are also positioned in the middle and high-end market, with the same customer base. In the past ten years of cooperation, Michelin has helped CIMC Tonghua gradually increase its brand awareness with high-quality products, services, strong influence in the terminal market and good customer viscosity. In addition, with the increasing proportion of CIMC's exports to China, Michelin's global supply capacity has actively helped it expand its overseas market. Over the years, Michelin has always helped CIMC Tonghua to effectively control the entire life cycle cost with high-security products, laying a solid foundation for the strategic partnership between CIMC Tonghua and Michelin.