With the blowout development of commercial vehicles for the past decade of gold, the surge in sales and retention has given rise to unlimited business opportunities in the aftermarket of commercial vehicles, and has attracted countless contenders to give birth. As a leading enterprise in the internal combustion engine industry in China, Weichai's prophet has long been creative in proposing the after-market concept of the engine in 2005. After several rounds of hard work, the post-market business has become one of the five pillar businesses for Weichai to realize its future strategy.
However, the chaos in the aftermarket of commercial vehicles has been criticized by the industry for a long time. Market access threshold is low, and there is a lack of supervision over a long period of time. The price is not transparent and the information is asymmetric. Counterfeit products and deputy parts are flooded with large and small auto parts cities, which not only harms the interests of consumers, but also seriously affects the brand image of the automaker.
"We must create order from chaos, preemptive action in 'chaos,' establish a dominant position, eliminate chaos, and guide the entire industry into a benign development ecology." In the eyes of Weichai Chairman Tan Xuguang, the "male fight" is It is the best time for its "high position." Only one step ahead, as the market after the engine reformer, with innovative business models, standardized market rules, the supply chain will be pressed to the shortest, the market consumption will be reduced to a minimum, in order to achieve the tripartite win of manufacturers, channels, customers. In the future of the Red Sea strangled.
In order to promote the landing of new business models, determine the post-market business model, product strategy, business channels, establish operational mechanisms and organizational guarantees, establish inventory management systems, electronic parts sales coordination platform, accessories distribution center, etc., is Weichai this year to be completed one after another Several major tasks.
After several big moves, where will Weichai's after-market operations go? Whether Tan Xuguang’s intentions can be achieved is worth watching.
However, the chaos in the aftermarket of commercial vehicles has been criticized by the industry for a long time. Market access threshold is low, and there is a lack of supervision over a long period of time. The price is not transparent and the information is asymmetric. Counterfeit products and deputy parts are flooded with large and small auto parts cities, which not only harms the interests of consumers, but also seriously affects the brand image of the automaker.
"We must create order from chaos, preemptive action in 'chaos,' establish a dominant position, eliminate chaos, and guide the entire industry into a benign development ecology." In the eyes of Weichai Chairman Tan Xuguang, the "male fight" is It is the best time for its "high position." Only one step ahead, as the market after the engine reformer, with innovative business models, standardized market rules, the supply chain will be pressed to the shortest, the market consumption will be reduced to a minimum, in order to achieve the tripartite win of manufacturers, channels, customers. In the future of the Red Sea strangled.
Weichai Group Chairman Tan Xuguang
In order to promote the landing of new business models, determine the post-market business model, product strategy, business channels, establish operational mechanisms and organizational guarantees, establish inventory management systems, electronic parts sales coordination platform, accessories distribution center, etc., is Weichai this year to be completed one after another Several major tasks.
After several big moves, where will Weichai's after-market operations go? Whether Tan Xuguang’s intentions can be achieved is worth watching.