There are already more than 300 Japanese parts manufacturers that have begun a gold rush in China in various forms such as joint ventures or wholly-owned ventures. These parts and components manufacturers' products account for approximately 5%-10% of China's auto parts market, and this figure will gradually expand.

Wangguang Electronics sole proprietorship "We will copy a Japanese factory to China." On February 16, Cai Deming, OPTREX Sales Manager, Japan's largest car LCD manufacturer, said in an interview with this newspaper. He is very optimistic about the company's development in Shanghai. “The Japanese headquarters management company has operations in Japan, Europe and the United States, and Shanghai is focusing on the Chinese market. Compared with other parts of the world, the status of the Shanghai area is slowly changing. ”

In 1997, OPTREX aimed at the Chinese market and established a Zhangjiagang Kwangwang Electronics Co., Ltd. joint venture with the Zhangjiagang Feiteng Group and began its trip to China. At the end of 2003, the Feiteng Group withdrew its shares in the joint venture company to become a wholly-owned company. The Japanese headquarters decided to copy the design company to Shanghai. According to the company's plan, this project will be completed in 2005 and a complete OPTREX will be reproduced in China.

OPTREX was jointly established by MITSUBISHI ELECTRIC and ASAHI GLASS (Asahi Glass) in 1976, with a ratio of 40:60. The main production of small and medium-sized LCD screen. In the world car display screen market, it accounts for about 80% of the market. For the European Volkswagen, BMW, PSA, Fiat and other giants, for the US Department of General Motors, Ford, Dyke supply, for the Japanese company's car display parts suppliers.

After the Chinese auto market became a global concern in 2001, it established a sales company in China and quickly became an important supplier to auto manufacturers such as Toyota, Honda and Nissan.

After China experienced a joint venture “testing the water” to a sole proprietorship, Guangwang Electronics currently holds a 20% share of the entire Chinese market. But Cai said that this will soon change. "We are entering the various markets in the world with Japan's vehicle manufacturers." According to an internal figure, the monthly supply of the Accord is about 5,000, and the supply of FIT is about 2,000. In addition, Toyota, Nissan, Mitsubishi, and Hino are the main suppliers of the Accord. With its influence in Europe, North America, and other markets, the number of suppliers to the European Union, the United States, and other joint venture vehicle manufacturers in China is constantly expanding.

At present, among the domestic manufacturers of automotive LCD products, dozens of manufacturers such as Shenzhen Tianma, Hebei Haoya and Jilin Caijing are still in the imitation stage. According to the study of the parts and components market by Beijing Auto Consultation Company, imitation is the prevailing status of domestic auto parts manufacturers. In the automotive industry, Japanese manufacturers have absolute technological and product quality advantages.

Wang Guang Electronics' sole proprietorship is precisely seeing its own advantages in the competitive environment of China's automotive components.

Hong Kong's Truly is a well-known supplier of automotive components in China. At the end of 2003, when it was supplied to a European automotive company, it was unable to complete the manufacturers' requirements for changing the color of the LCD panels due to technical reasons and was forced to leave the list. "This is a problem facing most domestic companies," said one person who participated in the bid at that time.

According to the prediction of the domestic automobile research institutes in Japan, by the end of 2007, the production and sales volume of 11 Japanese automobile manufacturers in the Chinese market will reach 1931,000 units, and in 2012 it will be 2624,000 units. Japan's domestic parts suppliers will also obtain 35% to 40% of the market. Like OPTREX, many Japanese auto parts companies are making a profitable trip in China.

Five clusters highlight

On February 11th, at the International Components Investment Conference held in Shanghai, Okamoto Michiaki of Japan’s Miyagi Prefecture’s Ministry of Industry and Economy’s International Economics Division said in an interview with the newspaper that he could obtain a substantial return in the Chinese auto parts market. This is the strongest desire of Japanese auto parts suppliers.

As Japan's vehicle manufacturers rapidly enter the Chinese market, Japan's parts suppliers are also stepping up their efforts. According to Feng Hui of the Marketing Department of Shanghai Enyuan Information Consulting Co., Ltd., there are now more than 300 Japanese component manufacturers that have begun a gold rush in China in various forms such as joint ventures or wholly-owned ventures. These parts and components manufacturers' products account for about 5% to 10% of the Chinese auto parts market, and this number will gradually expand.

At the scene of the Shanghai International Exhibition Center, Liu Xing, a marketing manager of a Japanese company that is a joint venture company in China, said that due to China's spare parts companies, there is a big gap between Japan and Japan in key areas, and the Chinese market is profitable. The company, even in Japan, has been planning for five years.

"For Japanese parts companies, making money in China is like traveling," he said.

In general, the distribution of these parts and components companies is closely related to the location of China's vehicle manufacturers. Most of the companies are centered around large vehicle manufacturers. Since there are more than 20 cities in China that have large or small car production scales, individual companies are relatively fragmented. Research from Shenyang Guoxin Automotive Consulting Co., Ltd. indicated that the distribution of these parts and components companies mainly includes the following large-scale areas:

The three provinces in the East: concentrated in Changchun, Shenyang and other places, such as Mitsubishi Aerospace Mitsubishi Motors in Shenyang;

Beijing Tianjin section: The major Japanese companies in this area are concentrated. This is mainly due to the cooperation between Toyota and Tianqi. The new entrants are the third largest professional auto parts supplier in Japan, which is mainly for Toyota. Representatives from the clubs, Denso's expanded production facilities, Japan Aisin Seiki Co., Ltd., and Toyoda Gosei Co.

Hubei sector: Thanks to the cooperation between Nissan and Dongfeng Motor Corporation, there will be 50 Japanese auto parts companies following Nissan to invest in surrounding areas such as Wuhan, and there will be more Nissan suppliers that will receive Nissan in the near future. The last "night" of their investment in China;

Yangtze River Delta (Mainly refers to Shanghai, Jiangsu, Zhejiang) plate: The rapid economic development in this region will be the focus of future Japanese component manufacturers' offense. Among them is Fujitsu, which is expected to invest near Shanghai this year;

Guangdong Plate: The reason for this segment is that Nissan has production plants in Huadu, Huizhou and other places in Guangzhou, and the cooperation between Toyota and Guangzhou Automobile Industry Group is also a major reason.

Some other companies are located in remote areas such as Chengdu and Yunnan.

Take Denso as an example. As Japan's most powerful auto parts supplier, it has invested in 12 companies in Beijing, Tianjin, and Guangdong. It also reached an agreement with China's National Automobile Fittings Market Association in 55 locations in 37 cities in 22 provinces.

According to the distribution of these subsidiaries, they mainly provide components such as automotive air conditioners, engine ECUs, automotive meters, and motors, and other parts of the Japanese automobile manufacturers such as Toyota. Its president, Fukaya Fukaya, once said that the development of Denso in the Chinese market mainly relied on the development of Japanese-owned companies such as Toyota, Daihatsu, and Hino in China. After the development of these Japanese auto companies, Denso will follow these Japanese investments. Joint ventures in China's joint ventures.

Moreover, with the development of Japanese automobile manufacturers such as Toyota, these parts and components companies will also expand. According to Nikkei BP, last year, after Dentsu increased capital of 75 million U.S. dollars from TEDA, from the third quarter of last year, Toyota Motor Corporation will gradually expand its production scale in China, and Denso will increase investment in China.

At the same time, more companies are stepping up their steps into the Chinese market.

As a Japanese diesel engine manufacturer, KASUYA Seiko Co., Ltd. is one of the Japanese manufacturers who are currently looking at the Chinese market. Its executive director, Ohno Masaru, said in an interview with the newspaper: “Our visit to the Chinese market is underway. In order to be ready to enter the Chinese market, "the focus of the inspection is the place where Japanese auto investment is concentrated."

A picture of China's current situation of Japanese auto parts suppliers is slowly being delineated by these companies.

Chinese parts are three points

With the arrival of Japanese suppliers of parts and components, China’s parts and components market has formed three patterns: China’s local parts suppliers, who have assumed 70% of the supply tasks of their respective groups, compared with only 30% in foreign countries. Around the European and American car manufacturers spare parts suppliers; Japanese manufacturers to follow Japanese car manufacturers.

Compared with China and Europe and the United States, Japanese parts and components companies have implemented a two-way monopoly. Not only do they have many domestic parts and components companies, but they also have different scales. To bring together a large number of auto parts suppliers, Japan has adopted multiple levels. Subcontracting system, that is, major auto companies choose their own suppliers and their respective supply systems, auto parts companies can join long-term and stable orders after joining the cooperation network of major auto companies; major auto companies also hope parts suppliers can Instead of maintaining long-term stable supply, it constitutes a two-way monopoly mode.

In this way, vehicle manufacturers will also provide necessary trust to these loyal downstream manufacturers to optimize their cooperation in China.

In September last year, after Nissan and Dongfeng cooperated, they had ordered their suppliers to set up subsidiaries in Hubei within the prescribed time to ensure the supply of Nissan, otherwise they would cut off all cooperation with them. After receiving such instructions, Nissan suppliers in Japan followed. It is understood that more than 50 parts suppliers were interested in setting up factories in Wuhan.

Due to the arrival of Nissan suppliers, Dongfeng’s own parts manufacturers are under tremendous pressure. According to relevant personnel of the Dongfeng Parts Business Department, Nissan has now established strict standards for parts procurement. These parts suppliers are divided into three categories throughout the procurement process: Nissan’s priority is its components in the system. The suppliers, followed by the products of European and American companies in joint ventures or wholly-owned enterprises in China, chose Dongfeng's original component manufacturers.

"Even if the Dongfeng Parts Factory's products are not inferior to Nissan in terms of price and quality, they are still difficult to incorporate into the joint venture's procurement system," he said. After negotiating with Nissan in respect of Dongfeng, Nissan has a low degree of trust in Dongfeng's parts and components companies around the Shiyan old site. Based on this, a group of manufacturers such as forging and foundry can only rely on export difficulties to survive. "After Nissan entered, Dongfeng tasted the power of Japanese parts companies."

After Nissan’s cooperation with Nissan, Nissan’s advantage is gradually revealed. At present, Japan’s parts and components companies are also stepping up the competition in the Chinese market. However, under the pattern of three forces, it is worth paying attention to how much market it can achieve.


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